The Underrated Metric That Trumps All Other Writing Stats

How can you improve what you don’t measure?

Photo by Firmbee.com on Unsplash

I track trends; I monitor numbers; I love stats. And I encourage every writer to do the same. But I also know the numbers don’t tell the complete story.

Bounce rates, traffic sources, social shares, fan comments, and cash earned are excellent metrics that try to project…