Algorithm Designs Seven Million Different Jars of Nutella
Milan-based design agency Ogilvy & Mather partnered with Nutella manufacturer Ferrero to unveil its “Nutella Unica” jars. The agency created an algorithm that generated 7 million unique permutations of Nutella jars, from an assemblage of various patterns and colors.
[caption id=”attachment_3196" align=”aligncenter” width=”900"]
These cosmetic alterations add character to the otherwise straightforward, lily-white Nutella packaging. Some look like Lilly Pulitzer designs; others are more kaleidoscopic. The agency describes each Nutella Unica jar as being “like a piece of art”, stamped with its own unique code so it can be authenticated by collectors. Due to the success of the campaign in Italy, Ogilvy & Mather and Ferrero have decided to sell these jars elsewhere in continental Europe, beginning with France.
[caption id=”attachment_3199" align=”aligncenter” width=”900"]