Strategically & Technically

Both must go together in order to build a sustainable tech business. In the early days, we need to think about what problem we should solve, what market we should serve, when we should release the first version of our product, how much we should charge them for, who we will bring on the bus, and who we should invite to invest in the company.

We think strategically.

On the other hand, together we find out how we should build the product, what technologies we should use, what trends we should experiment, what tools we should pick, what processes we should employ, where the furthest boundary we should go, who should do what, and what kind of future we should aim for.

We think technically.

Both are equally important. When we learn about the market and see an opportunity, we ask if it fits us technically. When we hear about a new technology, we evaluate if it can go along with us strategically.

The last thing we want is we spread ourselves too thin. That can happen when we rush into every opportunity that ever emerges. We re-position ourselves many times to serve many markets and many customers who never have the same set of needs. We re-adjust our technical directions often to meet those needs. As a consequence, we create and collect a big bucket of technical debts under our nose. We touch slightly on every technology. We learn briefly about every trend. We try continuously on every possible combination.

We know everything but be an expert of nothing. We can solve every problem but do best with none. We can serve every market but do best with none. We spread ourselves too thin. That’s a huge risk strategically and technically.

Opportunities will come and go. We will never run out of them. The point is if we can pinpoint the only one great opportunity out of a hundred of them. Don’t rush it. Think deliberately if it is good strategically, what about technically?

Thinking and writing are the things I like. Sharing is what I love. Because of them, I write everyday to share stories from my thoughts and experiences, from the future I see and believe in. Everything I use to build Inthentic a better home. A home of people who want to do good things and give back. A home that is a small starting point of changes for a better society. I am proud of what I am doing. And even prouder to know that I am not doing it alone.

Thanks for reading. :-)