The Best Money a Business Will Ever Make

Most small and medium sized businesses offer gift certificates or gift cards, but very few give customers the ability to purchase one on their website available for instant electronic delivery. Unfortunately, they are missing out on a lot of sales for one very simple reason… gift cards are impulse purchases. When a consumer needs a gift card, it’s because they are looking for a last minute gift. They don’t have time to get in the car and drive to a merchant and pick up a gift card. They definitely don’t have time to wait a week for one to be delivered by mail.

Gift card revenue is the best money a business will ever make. It’s the only time that a consumer hands over money for a product that may or may not get used at some point in the future. During the time period between when a gift card is purchased and redeemed, the result is an interest free loan to the business. Best of all, around 20% of gift cards are never redeemed. If a business is located in a state that allows them to keep unclaimed money (around two thirds of states are escheat friendly, meaning you don’t have to turn over unclaimed gift card revenue to the state), they can count breakage as revenue after several years. This can be a very significant income stream for small and large businesses alike.

All businesses should do everything they can to get as much gift card revenue as possible, which includes allowing for virtual gift card sales.Every day consumers visit the websites of the local businesses they love looking to purchase gift cards, and end up buying Amazon credit instead because its instantly available and they’re in a time crunch.

At InstaGift, we specialize in making it extremely easy for a business to start selling instant gift cards. We build beautiful ecommerce pages that can be plugged into any existing website for quick virtual gift card functionality. Our virtual gift cards can store value, are easy to redeem when presented by a customer, and work well with any POS system. We offer both electronic gift cards, redeemable on a mobile phone, or printed gift cards.

If your business is ready to start accepting more of the best money you’ll ever make, get started with InstaGift today! Just contact sales@instagift.com.