11 of the Top Instagram Fashion Influencers and Why to Collaborate with Them
No other B2C industry has thrived on Instagram quite like the fashion industry.
With an audience willing to scroll and shop, Instagram has created unequaled opportunities for all fashion brands. Both established fashion labels such as H&M, Zara, ASOS, and Chanel and smaller brands are leveraging the reach and engagement of this visual platform.
These brands efficiently utilize the 3×1 grid on Instagram to give their followers a sneak peek of the latest fashion trends and instant access to their new collections. They attract and engage more people with creative Instagram Stories, branded hashtags, shoppable ads, and influencer-created content.
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With their engaged followings, the top Instagram fashion influencers transform the way brands and consumers connect with each other. More brands turn to these Instagram fashion influencers to master the art of consumer engagement on this visual platform.
In fact, brands like REVOLVE and boohoo take highly curated groups of Instagram fashion influencers on vacations to benefit from their significant followings. These getaways are packed with exciting events or adventures, allowing influencers to show off their fun experiences.
It is evident that Instagram has revolutionized and redefined the fashion industry and made it easier for brands to connect with their consumers. Partnering with the top Instagram fashion influencers can help you craft an impressive brand identity, enhance community engagement, and encourage more people to shop your collections.
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Let’s take a look at 11 of the top Instagram fashion influencers you should collaborate with.
1. Gemma Talbot
A London-based fashion blogger, Gemma Talbot, frequently talks about the beauty of having a unique personal style on What’s In Her Wardrobe. She also allows you to shop her wardrobe by linking back to the product pages of various online brands.
With over 52K followers, Gemma is one of the top Instagram fashion influencers and has worked with many fashion, luxury ecommerce, PR, and styling brands. This list includes big brands like REVOLVE, Missguided, H&M, UNIQLO, and ASOS.
She is quite fond of leopard print and prefers dresses and skirts over trousers. You can often find her sharing her unique style tips to pull off different outfits with grace.
2. Alexandra Lapp
Crazy for style, Alexandra shares her favorite fashion looks, outfits, advice, and the latest fashion trends on her blog, Alexandra Lapp. She often puts her favorite stuff on sale and inspires women to experiment with different cool, sexy, casual, and elegant looks.
Alexandra publishes content relevant to the fashion, beauty, and lifestyle verticals on her Instagram profile too. She has worked with many fashion and accessories brands like Riani, Steffen Schraut, IWC Schaffhausen, and APROPOS.
Her love for monochromatic tones differentiates her from other Instagram fashion influencers. You can see her dressed wholly in a single color, from her dress to footwear and accessories.
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3. Maria Vizuete
Maria, popularly known as Mia Mia Mine, has a passion for everyday street style fashion. She talks about a mix of designer accessories, luxury pieces, and affordable fashion on her blog and Instagram profile.
You can often see her wearing rugged style clothes, long boots, sunglasses, and purses in her posts. She has worked with many designer clothing and accessories brands such as Bloomingdale’s, Lord & Taylor, Nordstrom, and Gucci.
Maria is quite fond of her two golden retrievers, Luna and Leo, too.
4. Amy Bell
Amy Bell is a popular fashion and travel blogger from Scotland. Her blog, The Little Magpie, and Instagram profile feature everyday outfit inspiration and style advice. Most of the time, Amy’s outfits represent her mood for the day. As a top Instagram fashion influencer, she allows you to shop her wardrobe if you like what she wears.
Amy is always on the go and enjoys sharing her travel photos and experiences too. She has worked with many reputable brands from the fashion, accessories, cosmetics, and hospitality industries including Topshop, Nasty Gal, Victoria’s Secret, Dorothy Perkins, and Monica Vinader.
You can follow her posts to stay up-to-date with the latest trends and exciting offers on your favorite fashion brands such as ASOS, Topshop, and Urban Outfitters.
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5. Mariano Di Vaio
Mariano Di Vaio is one of the top Instagram fashion influencers with 6.2 million followers. Inspired by the genuine Italian lifestyle, he styles himself in well-tailored suits, fitted shirts, sleek jackets, and hats as a modern gentleman.
You can shop for his wardrobe and other designer styles for men on his website. His Instagram profile is also the perfect source of style inspiration for the new generation of men.
Mariano values long-term partnerships and has been working for fashion brands like Nohow Style for a long time. He also promotes fashion, accessories, and beauty brands like Kronoshop and Dolce & Gabbana Beauty through sponsored posts and takeovers.
He leverages the true potential of his good looks to participate in fashion shows and model for his own MDV Collection.
Having worked in the fashion industry for seven years, Mariano recently received the GQ Man of the Year award for 2018.
6. Phil Cohen
As an Art Director specializing in graphic design, Phil Cohen is blessed with a unique sense of artistic flair. Pursuing his passion for menswear, he owns one of Instagram’s most followed men’s fashion accounts — thepacman82.
Phil realized early that selfies aren’t his thing. He aesthetically arranges various outfits, including shoes and accessories, and photographs them with a flair of minimalistic elegance.
Each of his outfit inspiration posts receives thousands of views and engagement. He allows you to buy them all through the “Shop The Look” section under his blog posts.
Phil Cohen promotes reputable fashion and accessories brands such as Nordstrom, MANGO, life/after/denim, Vince, Oliver Peoples, and Common Projects.
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7. Robert and Christina
Robert and Christina are US-based Instagram fashion influencers and bloggers who run the account, “New Darlings.” This married couple has over 450K followers on Instagram.
They feature content on fashion, decor, travel, and their life together, and have you covered for all kinds of style inspiration — her style, his style, and couple style. The two of them make a wonderful couple who document their everyday life in wordy posts. And they perfectly make brands fit naturally into their stories.
Robert and Christina have worked with a range of brands and industries. Some of the notable fashion brands they promote include Nordstrom, Dockers, Finish Line, and REI Co-op’s Wallace Lake Collection.
8. Danielle Bernstein
Danielle Bernstein started the blog, We Wore What, as a fashion student in New York. Today, she is one of the top Instagram fashion influencers with 1.9 million followers.
Danielle has collaborated with numerous fashion, accessories, and designer brands such as Nordstrom, MANGO, Silvia Tcherassi, and Armarium. When on the go, she also promotes brands from the travel and hospitality industries sometimes.
She has also launched her own fashion lines. A few of her recently launched clothes and accessories lines include SSO by Danielle and Archive Shoes.
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9. Emma Hill
Hailing from London, Emma Hill is among the top Instagram fashion influencers with a unique style. She loves to talk about her style choices and opinions on fashion on her website and Instagram profile.
When it comes to fashion, Emma values comfort and simplicity the most. She is also a huge fan of gold jewelry (necklaces, earrings, bracelets) and designer shoes and bags.
She frequently promotes multiple top fashion brands through her “outfit of the day posts” such as Topshop, Burberry, Chanel, MANGO, and Missoma. Emma’s Instagram posts feature discount details on various brands along with appropriate blog post links to shop for her outfit.
10. Jenn Im
Jenn Im is a Korean-American Instagram fashion influencer and vlogger who got her start on YouTube. She has a following of 1.7 million people on Instagram and has her own fashion line, Eggie, too.
Jenn’s Instagram profile reflects her personal style that pushes the boundaries of fashion while valuing simplicity and comfort. She has worked with a number of fashion, accessories, and beauty brands such as Daniel Wellington, REVOLVE, Galore, and Lulus.
Jenn promoted a discount code on select style Daniel Wellington watches for Black Friday in the following post.
11. Aria Di Bari
A French with Italian and Spanish roots, Aria Di Bari, is a fashion Instagram influencer, blogger, and designer. Her blog and Instagram profile feature affordable outfits, styling tips, and everyday style inspiration.
As a fashion designer, Aria has a knack of making simple and elegant pieces look exciting. She promotes many reputable fashion and accessories brands and encourages her followers to shop her wardrobe. ASOS, boohoo, Nordstrom, Forever 21, Object Particolare, and MANGO are a few brands she has promoted.
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Now It’s Your Turn
These top Instagram fashion influencers can help your new collections reach more people. They not only make it seem like your brand naturally fits into their lives but also encourage their trusted followers to shop their wardrobes.
Originally published at Shanebarker.com.
About The Author
Shane Barker is the Founder and CEO of Content Solutions and Gifographics. You can connect with him on Twitter, Facebook, LinkedIn, and Instagram.
