5 Ultimate Ways to Increase Your Instagram Followers
For any kind of business, social media is an effective means of communication and a good marketing tool. But where social media is concerned, today the most popular platform is definitely Instagram. The feature that makes it so popular is that it uses images to communicate with the Instagram followers. For Instagram marketers, this a very good opportunity as photos attract more attention than other content. However, using Instagram is not all that easy. It is rather challenging to get real followers who will ultimately become your customers. Here is how you can get the desired following.
Taking part in popular conversations
Make use of a mixture of relevant hashtags such as #bakery for a baking company apart from the popular hashtags wherever possible. The hashtags that are specific with long-tail keywords will showcase your goal and help you in finding the right people. However, generalized hashtags such as #fun or #photooftheday can get you more Instagram followers. You need a mixture of both to be successful in getting your desired followers.
Approval of photo tags prior to showing content on your profile
You can gain better control of which photos have been tagged to appear on your profile by changing your Instagram settings. This way, tagged photos won’t be seen unless you check them out first. With efficient Instagram management you can check out ‘options,’ ‘Photos of you’ and the ‘add manually’ tabs. Most Instagram marketing agencies follow the same practice.
Comment or ‘like’ photos that others have posted
To grow your business on Instagram, you need to make your presence felt to other users and your audience. When you ‘like’ or comment on the photos of other Instagram users, it encourages them to take notice of you and they might commence interaction with you. They may even ‘like’ your photos in exchange. To make people notice you and get more Instagram engagement from your audience, this is the trick to use.
It’s all about content strategizing
To succeed on Instagram, it’s important to know what you should post. There are some basic rules to this that you can follow:
- Consistent high quality content
- It’s all about aesthetics-the more appealing your images the better
- Conceptualize a theme for your account
- Make use of video, carousels, Instagram stories and IGTV
Contests can work too
While it is not popularly discussed, for many businesses, a great way to increase Instagram engagement and get new followers is to organize a social media contest. A very effective option is to offer prizes to the followers who invite their friends to follow your Instagram account. These prizes can even take the form of the product you are selling. This will ensure that you get new followers, it’s low cost and the winners become natural activators for your brand. Because let’s face it — who doesn’t tell their friends and family about a win!
With effective management of Instagram, there is no reason why you too cannot increase your following on Instagram. Just make sure to engage with your followers and ‘like’ or follow your audience too!
