Accor Acquires Naming Rights To Stadium Australia
Accor, the largest hotel operator in the Pacific region, acquired the naming rights to Stadium Australia in Sydney after signing a seven-year deal with Venues NSW.
The stadium was initially built for the 2000 Sydney Olympic Games. It debuted its new name on November 27th when the Australian women’s national soccer team took on the United States.
“NSW is open for business and we are thrilled our local fans, along with interstate and international visitors, will be able to experience fantastic sporting and entertainment venues like Accor Stadium,” stated Natalie Ward, New South Wales sports minister.
“Accor Stadium will have an important role to play in NSW in 2022 and beyond and I can’t wait to see the seats filled again by those enjoying the experience of a large-scale live event.”
The arena holds 100,000 spectators for concerts and 80,000 seated for sporting events, which was previously known as ANZ Stadium from 2008 until 2020. However, when that agreement expired late in 2020, the stadium reverted to its non-commercial name — Stadium Australia.
ANZ’s initial seven-year deal was signed in January 2008 and worth an estimated AUS$31.5 million (US$24.3 million), making it Australia’s largest stadium naming rights agreement. However, the terms of the extended deal in 2014 were never revealed.
“We are immensely proud of this partnership, which is an investment in limitless experiences that bring people together, from world-class concerts, to sporting and family events,” stated Simon McGrath, chief executive of Accor Pacific.
“This commitment also expresses our support for tourism, hospitality, events and travel, which play a vital role in our culture.”
With Accor coming on board, the stadium will soon feature one of the world’s largest LED video screens at 1200 metre² (around 12,000 square feet).
