An In-Depth Interview with Crypto PR Lab on Sports Sponsorship in the Cryptocurrency Ecosystem
Masha and Alexandra graciously took the time to speak with me about their company, the cryptocurrency marketplace as well as their thoughts on sports sponsorships and the increasing amount of crypto companies using sports as an outlet. I hope you enjoy their thoughts and insights as much as I did.
More About Crypto PR Lab:
“We are a boutique PR and ICO consulting agency working with blockchain and crypto startups and events. We provide PR and marketing services, introductions to crypto investors and advisors, legal and regulatory consulting, and bring top speakers to conferences. Our team is based in New York and San Francisco.”
Founders
ALEXANDRA KARPOVA Co-Founder and CEO…Business development pro & M&A PR team and helping numerous crypto startups.
MASHA PRUSAKOVA: Co-Founder and Cheif Legal Officer…Formerly an Olympic snowboarder, and practicing attorney-at-law. She also formerly worked in wealth management for UBS and HSBC Private Banks in Switzerland and Monaco.
1. How would you describe your company in 2–5 words?
Passionate, Connected, Driven
2. Why did you decide that now is the right time for a company like Crypto PR Lab to exist?
Even though 2018 has been a difficult year for cryptocurrency prices, institutional interest continues to grow, and ICOs continue to develop. Bear markets actually give a great opportunity for people and projects to continue to grow in the shadows, so that when mainstream interest arrives again, we already have a presence.
3. In a few sentences, how do you best describe the services you offer?
We offer PR services to blockchain startups, projects, and events. We help them become known in the media, establish a presence for them, and help introduce partnerships and investment opportunities.
4. Where do you think the crypto markets are heading?
Crypto is likely the future. There is a vast amount of potential that the public does not even see. It has the ability to revolutionize many aspects of life, including data privacy and payment systems, to name just two. It’s very exciting.
5. What are your thoughts on sports sponsorships and the increasing amount of crypto companies using sports as an outlet?
Sports are a great opportunity. Sports are something that people can relate to. With mainstream adoption as the goal for crypto application, relatability would be helpful.
6. Do you think blockchain and crypto are a good fit for sports sponsorships?
Yes, in that it is another way to get the public involved.
7. What is your opinion on smart contracts?
Smart contracts have huge potential. They make digital signatures unique and easy. They also have extensive potential for the area of self-sovereign identity. The idea that people can use a smart contract for KYC, instead of having to send their private documents by email or upload (making them vulnerable to theft); that’s game-changing.
8. Where are all the women in crypto and blockchain?
Women are starting to enter the crypto space, seeing that they have a lot to offer in their abilities. It will take more time, but women should know they are welcome in the space.
9. How can crypto companies get involved with Crypto PR Lab?
Visit us online at cryptoprlab.com! Or schedule a meeting with our team! We would love to discuss collaboration.
10. How do women gain public exposure within the crypto world?
Male or female, it can be difficult for anyone to gain exposure in the crypto world. It can be helpful for them to find projects they support or are interested in and then contact those projects to contribute their skills and abilities. Twitter and Youtube can also be great resources for contributors and influencers, as well as connecting communities.
11. Many individuals seem unsure of cryptocurrency. Why should we trust crypto and blockchain?
You should not blindly trust anything. Everyone should learn about the technology and potential, in order to decide for themselves. It can also be helpful to view insightful media and interviews to gain a better understanding. It is important for people to develop their own opinions and not simply follow popular sentiment.
If you are interested in Instant Sponsor’s platform then you should check out the Instant Sponsor website and join the Official Telegram Community to receive news and updates about the company and sports sponsorship industry.
