Asian Gaming Company, Yabo, Partners With Leicester FC

Kathryn Kuchefski
Sep 30 · 3 min read

Brands of all sizes are looking for inventive ways to enter and capitalize on the $66 billion sponsorship economy. The current global sponsorship landscape is inefficient and rarely allows sponsors and brands to capitalize on real-time branding opportunities due to a lack of knowledge of inventory.

However, Yabo Sports, one of Asia’s largest gaming companies, is taking advantage of live match day advertising. Yabo’s partnership with Leicester City Football Club will see the company’s brand displayed in various LED ads as well as interview backdrops.

While it may not be a jersey sponsorship, Yabo Sports hopes to benefit from the global exposure they will receive from both LCFC and the Premier League.

“We are extremely proud to partner with Leicester City, a club who have an exciting style of football and proud history which has given them a strong and loyal global fanbase,” stated Dean Hawkes, CEO of Yabo Sports.”

“The Premier League is the most popular and watched football league in the world and a league that enjoys an ever-growing global reach. We see this partnership with the Club forming a key part of our expanding sponsorship portfolio as we continue to grow our brand profile in key regional territories.”

Such a strategic partnership can serve as an incubator for Yabo. As they become a more internationally recognized company, the possibility of more significant sponsorship opportunities will become available. The key is gaining entry into the marketplace on any level and finding growth through a plethora of opportunities.

“The moment we met Yabo Sports we were impressed by their enthusiasm and keenness to work with the Football Club,” stated Harj Hir, Head of Partnerships at Leicester City.

“They have partnered with some of the major football clubs in Europe and sporting events across the world, which demonstrates their strong profile within a competitive industry.”

Today, 20–40% of sports sponsorship inventory goes unsold in a game. The key is understanding and finding the potential value in a wide variety of marketing opportunities. Global coverage is possible for a wide range of brand entities. The LCFC/Yabo partnership is a top example of numerous key partnerships available. It is not only crucial to understanding the marketplace and its size but also the many opportunities available.

How INSTANT SPONSOR Can Help Both Rights Holders & Brands Successfully and Strategically Participate in the Sports Sponsorship Marketplace

Market Situation Today
Instant Sponsor is revolutionizing a $66+ billion global sponsorship market and $500+ billion sports industry.

Sponsorship revenue represents nearly 1/3 of the entire professional team’s revenue, however between 5–50 percent of a professional sports team’s sponsorship inventory goes unsold each season, resulting in billions of dollars of lost revenue across the industry.

Instant Sponsor lowers the barrier of entry for brands to buy that unsold inventory on short-term contracts and eliminates the elongated process of securing sponsorships.

Product Description/Objective
Instant Sponsor (IS) is a blockchain-powered global sports sponsorship marketplace. Our platform provides an integrated solution to connect sponsors and rights holders across sports seamlessly, eSports, entertainment, business, and lifestyle via a blockchain and smart contract powered P2P platform. Our integrated system incorporates industry-leading tools and ROI metrics into a vast catalog of available inventory.

IS enables brands to buy real-time custom, sports sponsorship opportunities using our patented algorithm-based platform. No agencies, no long-term contracts.

Therefore, the Instant Sponsor technology-driven sales platform significantly expands the potential number of sponsors/ clients in the marketplace, and thus, incrementally grows the potential pool of sponsorship revenues that can then be tapped.

Instant Sponsor

Instant Sponsor is a blockchain-powered global sports sponsorship marketplace that seamlessly connect sponsors and rights holders via a blockchain and smart contract powered P2P platform.

Kathryn Kuchefski

Written by

Director of Marketing & Strategic Partnerships at Instant Sponsor Inc and Marketing Advisor & Content Creator at Success Series

Instant Sponsor

Instant Sponsor is a blockchain-powered global sports sponsorship marketplace that seamlessly connect sponsors and rights holders via a blockchain and smart contract powered P2P platform.

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