Bitcoin Is New Sleeve Partner of Watford FC
The Bitcoin logo (₿) will now appear on the Watford FC’s sleeve for the rest of the season. Watford’s primary shirt sponsor, Sportsbet.io, added the bitcoin logo as part of a larger initiative to improve and drive awareness around the multitude of benefits of using cryptocurrencies.
“The crypto community have been hugely supportive of us since we began, so putting the Bitcoin logo on the sleeve felt like a fun way to give something back while also showing them our support,” stated Justin Le Brocque, Head of Marketing at Sportsbet.io.
The innovative sports betting brand first announced their revolutionary deal with the Hornets team this past June.
Because the new initiative is crowd-funded, it gives fans who hold Bitcoin exclusive access to perks usually only granted to official team sponsors. Fans can now bid for both public LED space that will be shown during live matches and use of the eight-person private Bitcoin box. Additionally, contributors will have access to exclusive Watford FC merchandise. The overall goal is increasing not only interest but awareness of the many benefits of using bitcoin.
“Some of the biggest challenges we and others like us face is raising awareness, dispelling common myths around cryptos and educating the public on the advantages and opportunities presented by cryptocurrencies,” stated Le Brocque.
“Our partnership with Watford marks a major disruption in the world of traditional sports sponsorship, and by adding the Bitcoin logo we hope this world’s first partnership will create even more buzz around cryptocurrencies.”
To celebrate the new partnership, Sportsbet.io is giving away two mbtc Free Bet to all Bitcoin holders if Watford scores against Arsenal this coming Sunday. For further details, click here.
“Placing the Bitcoin logo on a Premier League shirt is something that challenges the accepted norm,” stated Scott Duxbury, Hornets’ Chairman & CEO. “We’re excited about the partnerships and the potential for new global conversations that it could help start for our club.”
Sportsbet.io 3-year partnership deal with Watford FC marked the first time a sports betting brand working in blockchain and cryptocurrency would appear on the front of a Premier League jersey. The addition of the Bitcoin logo on the sleeve further emphasizes both the club and Sportbet.io’s innovative campaign to educate football fans on the benefits of using cryptocurrency.
