Denver Broncos Partner With BetMGM On A Multi-Year Deal
The Denver Broncos and BetMGM entered into a multi-year partnership on July 9th. The new official sports betting partner of the Broncos will provide fans with new premium experiences, including a BetMGM Lounge at the stadium and VIP travel packages.
The strategic partnership is also set to include free-to-play games on the official Denver Broncos 365 mobile app, in stadium signage and promotions, plus various digital marketing assets.
“When we began the process of identifying potential partners in this category, our goal was to provide Broncos fans with unique ways to engage with sports betting,” stated Broncos Chief Commercial Officer Mac Freeman. “Together with BetMGM, we can now offer our fans and M life Rewards members in Colorado new opportunities such as in-stadium gaming lounge, VIP travel packages to MGM Resorts around the country and a free-to-play game through our mobile app.”
The lounge will be located on the Level 1 concourse by gate four and allow fans who are 21 years or older access to a premium bar, luxury lounge, and live odds with assistance provided on the BetMGM’s mobile app.
The free-to-play game will be available to fans on the Bronco’s official mobile app along with the physical offerings. The game will allow fans the opportunity to make sports predictions for a chance to win prizes including trips to the various MGM resorts around the country.
“This partnership with the Broncos allows us to showcase not only a premier BetMGM sports betting and gaming platform, but also the world-class entertainment experiences we can deliver with MGM Resorts,” stated BetMGM’s Chief Marketing Officer Matt Prevost. “We’re excited to bring both of these to Broncos’ fans at Empower Field Mile High and across the country, and to offer BetMGM users new ways to engage with their favorite football team.”
The Broncos have been one of professional football’s biggest winners since the American and National Football Leagues merged in 1970. BetMGM provides fans with a wide array of sports betting expertise. Fans can expect a world-class experience working with the sports betting entity.
BetMGM is a market-leading sports betting and gaming platform from ROAR Digital, LLC (the joint venture between GVC Holdings and MGM Resorts International). The platform recently launched in Colorado and announced a partnership with Midnight Rose Hotel and Casino. The BetMGM mobile app is now available for download in Colorado on both Android and iOS devices.
