Formula One Names Reveals Crypto.com As New Global Sponsor
Formula One announced the cryptocurrency platform Crypto.com as a new global sponsor and lead partner of the sprint series in 2021.
The new sprint qualifying format will be featured at three Grand Prix events throughout the 2021 season. The results of each sprint will determine the starting grid for the Sunday race.
The first sprint qualifier will take place on July 17th during the British Grand Prix weekend, where Formula One will formally unveil the Crypto.com partnership.
Due to becoming one of the Series’ global partners, Crypto.com also receives trackside branding for the remainder of 2021. Additionally, Crypto.com is now the official cryptocurrency and non-fungible token (NFT) partner of Formula One.
“We are thrilled to announce Crypto.com as a Global Partner and lead partner of the sprint event as we bring this exciting new format to fans for the first time this year,” said Ben Pincus, director of global partnership at Formula One.
“We will rely heavily on their expertise as we explore the world of cryptocurrency, an area we are very interested in, and this will be the first time as a sport we are able to offer fans the opportunity to explore this exciting world as we further increase our digital presence.
“Crypto.com are revered in the industry and their experience was key in the decision to partner with them, as well as the company’s commitment to becoming carbon negative, as we continue to move towards sustainability goals of our own.”
Crypto.com also announced a plan to achieve carbon negativity in 18 months, aligning itself with Formula One’s sustainability goals.
