Fortune 500 Companies Waste $80 Billion Dollars Each Year On TV Commercials…

Here’s How They Can Adapt

While speaking at an event, serial entrepreneur Gary Vaynerchuk decided to pull out his phone and make the following bold statement…

“Every person here grabs [their phone] any time that there is a commercial. Yet, $80 billion is spent by the biggest brands in the world to make 30-second videos of a Jeep going up a hill, or some guy grabbing a beer, or some lady with a baby using some oil.

“$80 billion, it is completely not practical, it is broken, and it is the reason that 95 percent of Fortune 500 companies, biggest brands in the world, have declined in market share over the last two years.”

Think about how disastrous it is for these Fortune 500 companies to invest millions upon millions of dollars on advertisements that do not yield a positive return on investment. If any at all.

The smartphone is forcing these massive corporations to rethink their entire strategy for reaching potential customers, especially during sporting events. Professional sports account for 80 percent of the most-watched live television events in the U.S.

Those companies should be using the event itself for advertising, by purchasing sponsorship space in arenas, stadiums, and on the athletes themselves. Deploying this strategy will force any target audience to see a company’s brand name and associate it with the event or athlete.

Instead of paying millions for a television advertisement that will be shunned by the audience because they are looking down at their phone during a commercial break. According to Mashable, 40 percent of the world’s population is present on a social media platform, making this the perfect distraction — or distractions — for television commercials.

Additionally, Dr. Richard House explained that humans spend 1/3 of their waking hours per day looking at their smartphone.

“It is quite shocking that on average, approaching 1/3 of people’s waking hours are spent using them, with phones being used on average five times an hour, every waking hour,” House told The Huffington Post. “This suggests that we urgently need to research into the psychodynamics of these technologies, in terms of the emotional — and possibly psychopathological — function they are serving in people’s lives.”

Much like product-placement in movies, signage and advertising within the game or event can send a subliminal message to the viewers about a given brand.

Instant Sponsor, a blockchain-powered sports sponsorship marketplace, was created to eliminate the challenge every company faces when building brand awareness through sports and entertainment.

Placing your brand on Sports Grandest Stage

Instant Sponsor deploys a proprietary algorithm that creates advertising campaigns based on target audience and budget — we call this our Campaign Consultant feature. This will match a potential sponsor with the best available sponsorship inventory that will produce a positive ROI for their campaign.

The traditional process of going through a front office to secure a sponsorship deal is a process that can take up to 5 months — or more. This elongated journey requires extensive research, grueling contract negotiations, and spontaneous travel.

We have figured out a way to shrink that 5-month process down to a task you can complete in under 5 hours. Instant Sponsor’s platform will allow both rights holders and sponsors to converge on the same platform, something that has never been done before. This marketplace will allow brands of any size to search-for and negotiate sponsorship acquisition deals from anywhere in the world.

Instant Sponsor Inventory is not Limited to Just In-Game Signage

Sponsorship inventory on Instant Sponsor’s platform will not be limited to signage in arenas or stadiums for televised events. Professional sports franchises and athletes are willing to create sponsored content for brands.

This could include:

· A sponsored geo-tag for Snap Chat

· A sponsored post on Instagram from an athletes’ personal account

· A brand partnership for a Facebook ad campaign that a team is running

So, if fans watching the event did not see a company’s logo on the athlete or in the arena then Instant Sponsor will place that same brand in the audiences’ phones. People spend nearly 1/3 of any given day in front of their phone’s screen, and nearly 40 percent of the world’s population uses social media.

Key Takeaways:

· Do not be a brand that wastes millions of dollars a year on television commercials that will not yield a positive ROI

· Instant Sponsor will combat this challenge by placing your brand’s logo at sporting events that receive maximum exposure.

· Instant Sponsor’s inventory is not just limited to signage and can align a sponsor with the right holder’s social media networks.