HyperX Partners With Red Bull eSports Tournaments & Events
HyperX signed a partnership deal with Red Bull eSports tournaments and events that began on July 13th in Chicago for the Red Bull Rise Till Dawn event. Per the agreement, HyperX is now the exclusive supplier of keyboards, headsets, mousepads, and internal hardware — DRAM (Dynamic Random Access Memory) and SSD (Solid Slate Drive (beginning to replace Hard Drive disks) for all the remaining 2019 Red Bull eSports tournaments and events.
HyperX, the gaming division of Kingston Technology, will also provide products to the Red Bull eSports Arena in Santa Monica as well as to Red Bull’s key players and athletes.
“HyperX is excited to continue our relationship with Red Bull for their esports events and tournaments in 2019,” stated Sandra Jurgens, HyperX Marketing Events Lead. “Working with a global leader like Red Bull makes perfect sense for both brands. Our premier gaming gear ensures the elite competitors at these top events can perform at their highest levels, and Red Bull’s audience allows us to showcase our products to their vast, diverse audience of customers and gamers.”
HyperX is an independent memory manufacturer that has been providing console, PC, and mobile gamers with a wide range of components for over 16 years. Additionally, the company has been one of the key sponsors for various eSports events and organizations.
Similarly, Red Bull has been a part of the eSports industry from early on, working with professional gamers beginning in 2006 as well as sponsoring teams, events, content, productions, and so on. Red Bull has also been sponsoring LAN (local area network) events since 2011.
Making the partnership even more epic is Red Bull’s roster of top players who have titles in everything from FIFA to Super Mario Brothers speed running. And, Red Bull already has events planned in titles including Counter-Strike: Global Offensive and Dota 2.
Such a strategic partnership seems destined to flourish as eSports teams and events continue to grow worldwide.
