Leeds United Partners With Boost Energy Drinks
Leeds United announced a new partnership with Boost Drinks. The energy drink brand based in Leeds signed a one-year deal with the top-flight English soccer club naming them the club’s ‘Official Energy Drinks Partner’ for the 2021–2022 season.
“We are delighted to announce our new partnership with Boost Drinks at the start of another exciting season in the Premier League,” stated Paul Bell, executive director at Leeds United. “Boost is a strong challenger brand within its sector and shares similar values to the club and we are looking forward to working with and supporting Boost on the next phase of it’s brand growth both in the UK and Internationally.”
Per the agreement, Boost also secures branding rights around the Leed’s Elland Road stadium and the Thorp Arch training ground. Branding features include LED advertisement boards around the field and advertising on billboards and the big screen outside the grounds. The logo will also appear on Leed’s media backdrops used for various interview opportunities.
Boost products will also be available in the stadium on game days and in official Leeds United retail stores.
Leeds also promises to promote the Boost brand across both its digital and social media channels in addition to working with the brand on various fan initiatives with the hope of promoting the brand on a national and global scale.
“Leeds United are a huge Premier League club with a global fanbase, including some of the most passionate supporters in the industry. We recognise that we share a similar value set with Leeds United, we are both brave and ambitious challenger brands and are enjoying strong achievements. It’s an honour to be able to associate ourselves with such a prestigious club steeped in history,” stated Simon Gray, founder and chief executive at Boost Drinks.
“The Boost brand and our portfolio have gone from strength-to-strength with us celebrating our 20th Anniversary this year. We are confident that our work with the club will help further increase our brand awareness, as well as provide the national and international fanbase of this brilliant club with some unique opportunities to get involved in throughout the coming months.”
Fellow English Premier League club Aston Villa also announced a two-year partnership with energy drink giant Monster Energy. Aston Villa’s deal with the US brand will see Monster Energy promoted across both the team’s social and online platforms to further engage with the team’s fanbase.
