MLS’s Inter Milan Announces First-Ever Sleeve Sponsorship Deal
Major League Soccer (MLS) Inter Milan announced its first-ever sleeve sponsorship deal with Miami-based software company Xmanna.
Per the agreement terms, Xmanna’s logo will be featured on the right sleeve of all Inter Miami jerseys beginning at the start of the 2022 MLS season.
Xmanna will also be integrated across the team’s social and digital platforms, including signage at Inter Milan’s DRV PNK Stadium.
Additionally, Inter Miami and Xmanna plan to introduce new gamification elements within the team’s official app, enabling fans to compete for prizes.
“Inter Miami CF is a young, forward-thinking club with a large local and global fanbase,” stated Steve Stein, chief executive and co-founder of Xmanna.
“Xmanna’s partnership will enable Inter Miami to elevate the fan experience through our loyalty and gamification platform, while increasing our global brand awareness.”
While the financial terms of the agreement were not disclosed, the Sports Business Journal reported the deal is worth seven figures.
