Paris Saint-Germain Inks Partnership With Food Delivery Service Gorillas
French soccer powerhouse Paris Saint-Germain (PSG) announced a multi-year partnership with food delivery company Gorillas. The deal is Gorillas’ first major global sports sponsorship.
“It is a great honour for our first global sport sponsorship to support one of the most successful football teams in Europe with whom we share many key values such as boldness, authenticity and team spirit,” stated Ugur Samut, co-founder and chairman of the board at Gorillas.
“Gorillas’ brand DNA is at the intersection of sport and lifestyle, making this partnership with a true love brand like Paris Saint-Germain an incredible fit.”
Per the agreement, Gorillas gain inventory at PSG’s home stadium, Parc des Princes, along with the Ligue 1 club’s digital assets. According to L’Équipe, the daily French newspaper devoted to sports, the deal is worth between €5 million (US$5.7 million) and €8 million (US$9 million) per season, which places Gorillas in the club’s second tier of partners.
“Both of our respective brands have developed a strong lifestyle footprint with the aim of positively impacting the experiences of our communities and audiences,” stated Marc Armstrong, PSG’s chief partnerships officer.
“We are looking forward to working closely with Gorillas and innovating together at a fast pace.”
The food delivery company made its in-stadium debut during PSG’s match against FC Nantes on November 20th.
