Sky Sports Signs A New Broadcast Deal With The Ladies Professional Golf Association & The Ladies European Tour
Sky Sports signed a new broadcast partnership with the Ladies Professional Golf Association (LPGA) and the Ladies European Tour (LET). Per the new agreement, the UK pay-TV network will continue to air all five women’s golf majors over the next three years-the US Women’s Open, the Women’s PGA Championship, the AIG Women’s Open, the ANA Inspiration, and The Evian Championship.
Additionally, the Women’s Scottish Open and the Solheim Cup will remain on Sky Sports until 2023.
“Sky Sports has been a proud supporter of women’s golf for decades. Today we are pleased to announce new agreements with the LPGA and LET, both of which are adding new events to their schedules,” stated Jason Wessely, director of golf at Sky Sports.
Women’s golf continues to attract larger audiences both on television and on the course. The Solheim cup drew 100,000 fans to Inverness over the three days of competition, while the AIG Women’s Open saw large TV numbers for the final day, as did all three rounds of the Curtis Cup.
