Sportradar Offers AI-Driven Simulated Reality Product To Play Out Postponed European Championship

Kathryn Kuchefski
Instant Sponsor
Published in
2 min readJun 15, 2020
https://www.sportradar.com/news-archive/sportradar-to-offer-postponed-european-championship-as-part-of-simulated-reality-product-range/

While the official European Championship has been postponed until the summer of 2021, Sportradar plans to play out the entirety of the competition using its AI-driven Simulated Reality product.

The games, following the original schedule, began on Friday, June 12th at 8 PM British Summer Time pitting Turkey against Italy. SCORE. Sportradar is offering individuals the opportunity to watch all 51 Simulated Reality matches with the tournament final scheduled for July 12th.

Simulated Reality is algorithm-based and completely AI-driven. Through the use of Sportradar’s comprehensive football database, the AI engine creates a massive number of various game situations, gameplays, and outcomes generating an unknown outcome for fans.

https://www.isportconnect.com/sportradar-offer-postponed-european-championship-part-simulated-reality-product-range/

In succession with the start of Europe’s top football tournament, Sportradar is implementing two new features designed to enhance fan engagement.

Live video replays — allow fans to watch short live video replay of various significant moments throughout the game including goals scores, shots on net, own goals and penalties both scored and missed
Automatically generated match reports — After the completion of each match, a report will be distributed, providing a gameplay summary along with in-depth match analysis and statistics.

Both of these features are in addition to the 50+ pre and live match betting options available for each game.

“In the short time that Simulated Reality has been on the market, it has established itself as an authentic and credible alternative to traditional sports betting covering a range of sports including football, cricket and tennis,: stated Werner Becher, Managing Director, US Betting at Sportradar. “Now more than ever it is important that we closely listen to customer feedback so that we can continually improve and enhance our product range.”

“The new features we’ve introduced at this time create further opportunities for our customers to engage with football fans and create a unique way to enjoy top level tournament football this summer.”

Simulated Reality has already completed seasons with all four major European leagues — England, Germany, Italy, and Spain with many other leagues in progress. All results mirror real-life outcomes giving fans both a credible and realistic experience in regards to watching and betting.

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Kathryn Kuchefski
Instant Sponsor

Director of Marketing & Strategic Partnerships at Instant Sponsor Inc and Marketing Advisor & Content Creator at Success Series