Sportradar Signs An Exclusive Multi-Year Partnership With The Korea Professional Football League
Sportradar signed a multi-year ‘exclusive global media rights distribution package’ with the Korea Professional Football League (K LEAGUE), the organizing body of the top two tiers of football in South Korea. As the K LEAGUE’s popularity is soaring, their hope was to seek out a strategic partner that could further the growth and coverage of the league on an international level.
Not only is the K LEAGUE’s attendance increasing as is their online viewership numbers on gamedays. Due to the success of the league over recent seasons, they have actively been seeking possible growth opportunities outside South Korea to increase their global audience.
“We are delighted to partner with Sportradar and believe this partnership will provide enriched possibilities and further awareness for the K LEAGUE,” stated Mr. Yeon Sang CHO, General Manager, K LEAGUE. “This is a comprehensive deal that looks to increase international exposure and improve our efforts in protecting the integrity of the K LEAGUE brand. By building up opportunities in sports media and marketing with Sportradar in a long-term partnership, we look forward to developing the continued growth of the K LEAGUE and reaching out to new audiences around the world.”
Sportradar is ‘the global leader in understanding and leveraging the power of sports data.’ As the leading provider of sports intelligence, they are experts in handling global rights. The plan is for the company to work closely with the K LEAGUE to develop a comprehensive business strategy to improve the league’s worldwide distribution and exposure for both its media and digital rights.
“Sportradar is thrilled to be working with the K LEAGUE on this landmark deal,” stated Dylan Chuan, Sportradar’s Sales Director, Audiovisual, APAC. “The Korean market is a key focus area for us, and we believe our experience in working with leading sports franchises will form the basis of a successful partnership and further strengthen the K LEAGUE’s reputation and appeal to a global audience.”
Under the multi-year deal, Sportradar will also provide the K LEAGUE with its specialized Intelligence and Investigation services to protect the league’s intellectual property using both anti-piracy and illegal streaming investigative strategies.
Such a strategic partnership will not only be beneficial to the K LEAGUE but also Sportradar, increasing their presence in the Asian marketplace.
Sportradar currently works with over 100 sporting leagues around the world. They also hold several key partnerships in Asia with China’s CBA basketball league, the Indian super league, the Thai international fighting league, Max Muay Thai, and the Asian Football Federation.
