The PGA Tour Signs On PointsBet As An Official Betting Operator
The PGA Tour and PointsBet announced a multiyear marketing and content partnership naming PointsBet as an Official Betting Operator of the PGA Tour.
“We are thrilled to work with PointsBet, a world-class brand with an exciting vision for golf’s potential in the betting space,” stated Norb Gambuzza, PGA TOUR Senior Vice President, Media and Gaming. “PointsBet has made a substantial commitment to golf through a deep and robust product offering and an emphasis on live, in-play betting, both of which will translate into greater audience development and fan engagement for the PGA TOUR. PointsBet’s golf products are experiencing incredible growth, which lays the foundation for a very successful relationship.”
Through their joining of the TOUR’s Official Betting Program, the premier global sportsbook operator will now have the rights in the United States to use PGA Tour marks and the rights to advertise within both the TOUR’s media and partner platforms. Additionally, PointsBet gains content and video rights, enabling them to create pre-game and post-game betting programming and the ability to deliver highlights to the various users who have placed bets.
The TOUR and PointBet will also collaborate to distribute odds-based content to fans on the TOUR’s various digital platforms like the PGA Tour and PGATOUR.com.
“The PointsBet team is thrilled to partner with the PGA TOUR and work closely with a forward-thinking group that also recognizes golf’s propensity to invest in sports betting innovation,” stated Johnny Aitken, PointsBet USA CEO. “PointsBet owns and operates its technology from end to end, meaning we possess full control over the product we offer. This allows us to introduce bet types that cannot be found elsewhere, offer a deeper slate of options both pre-tournament and in-play, and enhance the viewing experience via a faster and more seamless app. As golf betting continues to rise, we are positioned well to innovate and grow with the PGA TOUR.”
Since its U.S. launch in 2019, PointsBet has recorded impressive golf gaming growth:
- PointsBet offers 500% more bet types for PGA TOUR events vs. the industry average.
- In 2020, over half of PointsBet’s golf handle has been generated by in-play, live betting (e.g., hole-by-hole, etc.) vs. outright tournament/round bets. Compared to the same [June-July events] last year, in-play golf betting has seen a 65% increase in bet count, in unique bettors, and in total amount of money wagered.
- PointsBet’s exclusive “PointsBetting” product, which rewards bettors exponentially the more correct their wagers are, has seen a 100% increase in bets placed, money wagered, and unique bettors.
PointsBet is currently only licensed for sports betting in Indiana, Iowa, and New Jersey with plans to launch in Colorado, Illinois, and Michigan soon. The global sportsbook also has additional market access agreements in Kansas, Louisiana, Missouri, New York, Ohio, and West Virginia, subject to supporting legislation and regulatory approvals.
Since the Supreme Court decided to repeal the Professional and Amateur Sports Protection Act in 2018, the TOUR partnered with Genius Sports to institute an integrity program to protect all competitions from betting-related corruption.
The PGA Tour is also a Platinum Member of the National Council on Problem Gaming, which is an organization committed to industry-leading accountability of gaming practices.
