TikTok Named Is Named the Title Sponsor For The Upcoming Test Series Between Pakistan & Australia
The Pakistan Cricket Board (PCB) named TikTok the title sponsor for the league’s upcoming Test series between Pakistan and Australia. The move is the social media giant’s first deal in international cricket.
The only other play saw the social video platform agree to a partnership supporting the PCB’s Pakistan Super League (PSL) Twenty20 franchise tournament.
“We have already established an excellent relationship with TikTok, starting with the HBL Pakistan Super League 7. Given that relationship, we are delighted to extend it further for the historic Pakistan versus Australia Test series, which will probably be the series of the year,” stated PCB Chief Executive Faisal Hasnain.
“This agreement with TikTok is a further indication of the current good health of Pakistan cricket and reflects the value and benefit commercial partners see by associating themselves with our brand.”
When the series begins in Rawalpindi on March 4th, cricket creators will be able to share content around the series on the TikTok platform.
Per the agreement, the PCB will also launch its own TikTok account. The account will feature both exclusive behind-the-scenes content along with current and archival footage of the Pakistan national team.
The PSL established its TikTok account in 2021 as part of the agreement and now has more than 10.1 million likes and 1.1 million followers.
“After the resounding success of our partnership with HBL PSL 2022, we want to continue cementing TikTok’s position as the ultimate platform for cricket fandom in Pakistan,” stated Paul Katrib, head of brand marketing, Middle East, Turkey, Africa and Pakistan at TikTok.
“TikTok has become a place where people enjoy a new type of experience for sports and cricket, in particular, as more and more cricket organisations, teams and players jump on our platform to engage directly with fans. Our Pakistani community on TikTok loves to celebrate cricket in creative ways, and we can’t wait to see how they engage with all the unmissable content we expect for this historic series against Australia.”
TikTok’s new deal adds to its already illustrious roster of partners, including the National Hockey League, the European soccer’s governing body Uefa, the Six Nations International Rugby Union tournament, and the 2022 Africa Cup of Nations nation team soccer event.
