Twitch Is A Founding Partner For New Oakland Raiders Stadium
On Monday, September 9th, Twitch announced its partnership with the Oakland Raiders making them a founding partner of the Raiders new Allegiant Stadium in Las Vegas. Allegiant and the Raiders are dedicated to building a technologically advanced stadium. Therefore, the decision to partner with Twitch, the world’s leading digital streaming service for entertainment, is vital to their strategy.
The live streaming video platform’s partnership with the Raider’s will include a Twitch lounge in the lower level of the stadium. The lounge will feature streaming stations, various Twitch viewing screens as well as eSports competitions. There is also the possibility for the addition of more Twitch events in the future.
The stadium wants to remain on the cutting edge, and partnering with Twitch will only enhance the variety of digital experiences available to fans. The Twitch lounge’s live streaming capabilities can enrich all types of events set to take place in Allegiant Stadium — football, other sporting events, eSports, concerts, etc.
“At Twitch, we are constantly looking for new ways to engage with our community online and IRL. Being a founding partner at Allegiant Stadium is a perfect opportunity for Twitch to converge our passionate gaming and live esports community with the world of traditional sports,” stated Sara Clemens, Chief Operating Officer at Twitch. “As part of our long-term vision for multiplayer entertainment, we are excited to elevate the spectator experience at live events in the heart of the Entertainment Capital of the world.”
Knowing that Twitch is the home of eSports, we can expect to see the brand leverage their partnership with Allegiant to establish Las Vegas as an international gaming hub.
“We’re thrilled to announce our partnership with Twitch as the Official Streaming Platform of the Raiders and Allegiant Stadium,” stated Raiders President, Marc Badain. “The Twitch Lounge will elevate the spectator experience for Raiders fans in a brand new way — bridging the connection between fans in the stadium and at home unlike ever before.”
Innovation and technological advancement is a top priority for Allegiant Stadium. Such a strategic partnership with Twitch leaves them on the precipice of change. The hope is to build a stadium fit for the future and beginning with a company like Twitch is not only an essential first step but also vital to their longterm goals.
