UFC Partners With Chiliz To Enhance Fan Experience
The Ethereum-based sports tokenization platform, Chiliz, announced an exclusive global partnership with the Ultimate Fighting Championship (UFC). Fans can use CHZ tokens to engage in a variety of experiences.
Chiliz, the premier sports fintech company specializing in blockchain fan engagement, offers blockchain-based fan engagement opportunities for the sports and entertainment industries. Their fan voting and reward platform, Socios.com, aims to create a deeper connection between fans and their favorite athletes and teams.
Socios.com is powered by Chiliz $CHZ, the actual cryptocurrency. Fans can purchase tokens being sold on the apps Marketplace or Chiliz.net, the world’s first cryptocurrency exchange for sports and entertainment. Fan tokens enable the owner to vote in various club poles and earn amazing once-in-a-lifetime opportunities.
“The idea is that (before the pandemic) 99.9% of sports fans, like YOU, are not in the stadium and yet you are a fan of few teams,” stated Alexandre Dreyfus, CEO & Founder of Chiliz & Socios.com. “So we offer teams the ability to engage and monetise their global fan base by creating Fan Tokens and attaching rights, experiences, gamification around these Fan Tokens.”
“We are preparing much bigger marketing campaigns in the next few months to achieve our first million users. Moreover, our [publicly stated] goal [of] “being the biggest consumer-facing blockchain-based platform” in 2020 (excluding wallets & exchanges).”
The immediate focus of the partnership is increasing the UFC’s ability to engage its international audience, therefore, creating numerous new opportunities for the brand to grow on the Socios.com platform.
“Chiliz and Socios.com are industry leaders in blockchain based fan engagement and our two companies share a common philosophy to always ‘be first,’ so we are thrilled to begin this new partnership,” stated Nicholas Smith, UFC Vice President Global Partnerships. “UFC continually strives to enhance the fan experience and we are looking forward to working with the team on innovative and unique ways to achieve this goal.”
Chiliz’s expertise in the sports space will allow the UFC to create more opportunities to grow their brand while increasing fan engagement through technology, blockchain, and mobile app solutions.
Fan token holders, in addition to those who own $CHZ can access various UFC-related offers and rewards — pre-sale access tickets as well as standard tickets to events.
“By partnering with Chiliz, UFC now has access to a captive audience of fans from some of the biggest sporting organisations on the planet, creating an unprecedented opportunity to attract new followers,” stated Dreyfus.
“This exciting partnership is the first major example of how we can use blockchain technology to create incredible engagement opportunities not only for our Fan Token partners, but for other leading enterprises, too.
“It’s also a major step forward in our evolution from pioneers in blockchain-based fan engagement to leading the march as a fintech company in the sports space.”
Due to their continued efforts to engage fans, the UFC has made MMA one of the fastest-growing sports in the world, with more than 318 million fans. The new strategic partnership with Chiliz will enable continued growth on a variety of platforms reaching new fans every day.
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https://www.ufc.com/news/ufc-and-chiliz-announce-global-partnership
