Watford Signs Dogecoin As Its Sleeve Sponsor
Watford signed Dogecoin as its sleeve sponsor as the team returned to England’s top-tier Premier League. The brand logo was present on the team’s shirt during their season opener this past Saturday again Aston Villa, in which Watford won 3–2.
Dogecoin replaces Bitcoin as Watford’s sleeve sponsor, with the latter cryptocurrency company holding the title during the club’s last season in the Premier League, 2019–2020.
Unfortunately, Watford was relegated to the second-tier championship for the 2020–2021 season, where sleeve sponsorships are unavailable.
Now that they are back on top in the EPL, the team continues to further their hold within the cryptocurrency space, having signed cryptocurrency and sports betting platform Stake.com as its front-of-shirt sponsor this past July.
The Athletic reported on Saturday that, “The deal — a collaboration with main shirt sponsors Stake.com — will be worth in the region of £700,000 [$970,000] to the Premier League newcomers and could break their previous sleeve partnership with bitcoin of £1 million if it gains global traction.”
After signing Stake.com, Watford hinted at what was on the horizon regarding their involvement with Dogecoin stating: “To commemorate the beginning of the partnership, Stake will be running crypto-themed initiatives, including a 10 million Dogecoin [$3.5 million] giveaway on their international platform.”
Dogecoin was created in 2013 and was valued at over $85 billion in May. And, while it is not Dogecoin’s first foray into a sports-related setting, the sponsorship deal with an EPL team could be huge for the company.
