Navigating Uncharted Waters: Doing Business in an Uncertain World

Key points from a recent presentation to The Camelot Network

Social Card produced by Camelot for the author

In early May I got the chance to speak with The Camelot Network on the topic of insurance in an uncertain world. Rather too cutely that uncertain world meant I gave my short talk outside in a windstorm, but it seemed to gain traction with the audience anyhow. Thanks to those who raised associated points in the later discussion and with follow-ups afterwards.

Thank you also to David Clamp for the chance to speak to your colleagues alongside Maarten Ectors and Parul Kaul Green.

Below are the key points, relevant for just about anyone in any company. (On the broader theme of digital transformation also see these recent discussions with Cytora and Insly)

Four interrelated points to make

1. We’re living in a VUCA world
2. Everybody needs to deal with ambiguity
3. Understand your OODA loop and improve it
4. Build an uncertainty advantage

We’re living in a VUCA world

VUCA is one of those phrases that some firms embrace and others appear never to have heard of.