The One Stop Transit App
Since it’s founding Uber has amplified the debate between micro and mass transportation. By introducing a simple ride share service, Uber and other similar technologies has seen many cities’ congestion increase. Over the past few years, the likes of New York City, Paris, and London have all implemented restrictions on private-for-hire vehicles to both combat the congestion and protect their taxi agencies.
As a result, Uber and Lyft are both actively advocating and carrying out one stop transit applications. The most ambitious of these plans is Uber’s push to fully integrate its app with Denver’s own mobile ticketing service. The Regional Transportation District (RTD) in Denver has already partnered with Masabi, a Software-as-a-Service platform, to incentivize the use of their sputtering public transport system.
In a society increasingly reliant on smartphones, transit mobile ticketing can be a fantastic opportunity to improve usage and reliability. The RTD’s foray into integrating an expansive public transit system and an enterprise app will hit hurdles in terms of algorithms favoring Uber but can set a framework for other cities to improve their entire transit organizational structure. In fact, cities can take the front foot and integrate various sorts of microtransit from ride share to bikeshare.
References:
