Digitalization & The Metaverse: Revolutionizing the Retail Industry

Retail brands like Adidas, Gucci, and Vans are getting ready for the digital world of the #metaverse, which is expected to transform the way we purchase products. 🛍

Rather than diminishing physical sales, the metaverse has the potential to open up new avenues for retailers, but a seamless customer experience that bridges the physical and digital realms will be vital. 👍
To thrive, phygital retailers must be innovative, offering customers the best of both worlds and effortless transitions between them. 🛒

The Intelligent Enterprise Institute believes that the metaverse is not ‘just for kids’, but for everyone. It is with this inclusivity that opportunities can be seasoned and practiced. In the retail industry, the metaverse is a victory for diversity and inclusion. It enables people from every walk of life, regardless of color, race or religion to have a restorative hub to promote “diverse suppliers”, including Black-owned businesses and underrepresented business owners.

If you want to learn more about how retailers can up their engagement, foster trust within the retail industry, and discover more opportunities that the metaverse offers — read the full article from the World Economic Forum here — https://www.weforum.org/agenda/2022/05/the-shopping-revolution-how-digitalisation-and-the-metaverse-is-improving-retail/

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