Spend failure wisely

A common language for evaluating risk in software design and development

Failure is an evergreen topic in tech, with every thought leader touting the benefits of taking risks and failing early in order to learn and iterate quickly. When people laud failure, they’re really talking about experimentation and iteration — exploring approaches for the sake of learning more about their audiences or developing new tools. But not every risk is worth taking. Time constraints, budgets, stakeholders, and customers can make failure a limited resource. The…