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Intent Design

Designing better travel experiences

3 things you should do before asking for stakeholder buy-in

3 things you should do before asking for stakeholder buy-in

Getting stakeholder buy-in can be hard, especially if UX is new to your company and especially if your executives haven’t yet familiarized…
Go to the profile of Sam Shi
Sam Shi
Jun 24, 2019
Design Evolution of Our Cultural Statements

Design Evolution of Our Cultural Statements

My days are usually filled with product design work, but I had the opportunity recently to go back to my roots as a graphic design…
Go to the profile of Brenda Hu
Brenda Hu
Jun 12, 2019
“The Perfect Score: How To Quantify User Behavior and Build More Accurate UX Personas

“The Perfect Score: How To Quantify User Behavior and Build More Accurate UX Personas

There is so much value in qualitative data, but it can easily be misinterpreted when analyzed by different people. We each have our own…
Go to the profile of Lana Cohen
Lana Cohen
Dec 13, 2018
12 Lessons Learned: Running a Design Sprint

12 Lessons Learned: Running a Design Sprint

You have probably heard about the Design Sprint methodology by now. Perhaps you have even read the book (twice), but just in case you…
Go to the profile of Sam Shi
Sam Shi
Nov 5, 2018
How to do Persona Mapping with 50+ Users

How to do Persona Mapping with 50+ Users

As a UX researcher at a historically data-driven company, I’ve come to appreciate the importance of and confidence in quantitative data. We…
Go to the profile of Sam Shi
Sam Shi
Jul 3, 2018
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