User Research — #IDFBLR
Talk by Mr. Dilip Chetan
82 registrations for a weekday evening session pays off our collective efforts, and motivates us to do extensive sessions in future.
Mr. Dilip Chetan started the session with a statement “We are not gonna talk about methods in this session” as it used to be the repetition of same all Interviews, Card sorting, Heuristic evaluation etc…
And he kickstarted a fun packed session with his interesting narration. Some major points as follows..
What is Research?
Process by which you collect data, generate insights and use those insights to initiate change.
Why bother with research?
Because you want to make an intelligent decision.
4 stages of evidence based product development
Stage 0
No research , pure intuition, no evidence, highest risk. Impact: Not applicable
Stage 1
Usability testing, High intuition, some evidence, High risk. Impact: Some features become more usable
Stage 2
An array of methods, some intuition, significant evidence, Medium risk. Impact: Product wide
Stage 3
No research, some intuition, Maximum evidence, lowest risk. Impact: Company wide
Big Data & Small/Qualitative Data
How Google analytics helped Trump to have insights about he would win the election!
Why cornflake packs are designed with bright colors on top and subtle colors at the bottom!
Why Apple designers&engineers put much effort for iPhone box opening experience!
Why BMW engineered with artificial roar sound inside the cabin and what made the company to re-think on adding “Cup-holders”?!
What does it make to make research successful in your organisation ?
- Listening is the willingness to change.
- Questioning everything.
- Ask the right question for everything. Irrational needs
- Understand the level and quality of data. Knowing the target audience.
3 key things to a successful organisation
- Research insights
- Creative genius
- Organisational support
He concluded the session by announcing about his book to be published around this year. “Ignite Your Research Mojo - Dilip Chetan”
Followed by Q&A session & Casual networking
Live stream footage of the event
Special thanks to BlueJeans Network India & Mr. Sameer Bhiwani
