What is the 2020 Breakthrough Brands Report?
THE NEW NOTABLES.
THE ONES MAKING IT HAPPEN.
THE ONES DEFINING PROGRESS AND EMBODYING GROWTH.
THESE ARE THE LOCAL BRANDS BREAKING THROUGH AND SHOWING
THE WORLD WHAT AUSTRALIA AND NEW ZEALAND ARE CAPABLE OF.
For more than 15 years, Interbrand AU+NZ has partnered with businesses of all shapes and sizes to help them grow, differentiate, and evolve. A major part of building and developing brands is identifying and understanding the ones shaping the future of business, culture, and the planet.
So, for the past 21 years, Interbrand has been producing its annual Best Global Brands report, the original and definitive guide to the world’s most valuable brands.
And since 2016, our global team has released the accompanying Breakthrough Brands report, a showcase of the emerging brands set to revolutionise their markets and become household names.
As 2020 unfolded, we took some time to reflect. It soon became apparent that, for a couple of remote island countries, Australia and New Zealand are not only pretty bloody resilient, but we also have a penchant for defying expectations and wowing the wider world.
From sport (spoilt for choice) to leadership (Jacinda) to entertainment (for the kids, Bluey; for the adults, Taika Waititi), our innovation, dedication, spirit, and passion elevate us.
And it’s a similar story with the brands we breed.
Be it fintech, furniture, or footwear, we have what it takes to stand out on the global stage. So now, for the first time — in the face of radical change, business challenges, and fluctuating consumer sentiment — we’re bringing the Breakthrough Brands Report to Australia and New Zealand.
Our inaugural report is a celebration of the 15 homegrown startups, upstarts, disruptors, challengers, problem-solvers, innovators, and category-creators impacting the generations and business landscape of tomorrow.
They’re the new notables.
The ones making it happen.
The ones defining progress and embodying growth.
These are the local brands breaking through and showing the world what Australia and New Zealand are capable of. And the Interbrand AU+NZ Breakthrough Brands 2020 Report is their platform to shine.
