The end of app stores

Intercom
Intercom
Apr 15, 2016 · 7 min read

(as we know them)

The accidental birth of the app store

Think systems, not apps

Facebook is a system of individual components with relationships between them. Apps are just one part of this system.

Do you really need an app for that?

The top ten most used apps globally. Source: Mary Meeker Internet Trends

Contextually relevant, embedded services

Deep integrations and contextual relevancy are the new distribution opportunity.

Messaging— the new acquisition engine

Search results as services

Contextual suggestions

Tictial surfaces apps based on customer behaviour

The app store killer

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Inside Intercom

Stories from the makers of Intercom