SXSW 2017 | Fashion x Technology Daily Recap
From March 10th to 14, Allan Joseph (Clausette.cc’s co-founder) and I had the pleasure to attend SXSW 2017 as official Advisory Board Jury for the Interactive Innovation Awards. 5 days of intensive networking, conferences & panel talks attending, which I documented day by day on Facebook. Here’s a global recap from our experience at SXSW, which — just like last year — was such a great opportunity to listen to inspirational talks and connect with brilliant minds from all around the world.
Traduction : Allan Joseph (le co-fondateur de Clausette.cc) et Noémie Balmat, « envoyée spéciale » du R3iLab, se sont rendus au festival SXSW 2017 en tant que jurys officiels des Interactive Innovation Awards. Cinq jours de conférences et tables rondes documentés quotidiennement sur Facebook et repris ici. L’expérience SXSW servira de point d’appui pour des articles de fond à venir…
La version française enrichie sur le site du R3iLab :
⚡️ SXSW Day 1 Recap⚡️
👥 (Re)connecting people through Augmented Reality
Niantic Labs, the firm behind last summer’s famous PokemonGo app, vows to gather people in real life. By creating engaging offline experiences, the app pushed them to collaborate together, in public places transformed into connecting places.
The app’s main objectives were to push people to get outside and do things in real life. We are at a point in society where we sometimes want to take a step back from being virtually connected all the time, and experience the magic of being connected to real life. People are waking up to technology as a mean to bring people to interact together IRL.
A very interesting branding strategy for a lab creating AR experiences, close to Nokia’s “connecting people” moto. New games should be launching soon, around this connection objective.
🔥 SXSW Day 2 Recap 🔥
🕸 Nature, the future of fashion & tech — Bolt Threads
Bolt Threads, a startup behind a fermentation process of no-spider spider silk spinning, unveiled their very first consumer product, after 7 years of R&D. From sustainability in fashion to biomimicry, the startup has been working on tackling the environmental issues, getting inspiration from Mother Nature. The tie will go on sale upon subscription.
⚡️ Jacquard by Google x Levi’s
A panel talk between Google ATAP Project Lead Ivan Poupyrev and Levi’s VP of Innovation Paul Dillinger on their collaboration on the Commuter Jacket.
The jacket will hit stores this fall, pricing at $350, and we got the opportunity to sit down with Ivan Poupyrev, stay tuned for our interview soon to come on Clausette.cc. Oh and I also got the chance to try the Commuter Jacket 😱
👓 SXSW Day 3 Recap 👓
🚀 Launch of Liz Bacelar’s new company, The Current Global
Liz Bacelar, brilliant mind & pioneer in the global FashionTech community, is launching her new company, The Current Global. The founder of Decoded Fashion is now entering a new stage into helping brands connect and collaborate with startups in the fashion space.
🏄 Exhibition at The Current Global
As part of the event, Liz invited students from Parsons, brands and startups to exhibit their creations. Amongst them, Sabine Seymour presents her new project supa.ia : a street wear brand combining AI with sensors, into a mobile app with a cool user interface (more to come on the subject on Clausette.cc).
🐿 SXSW Day 4 Recap 🐿
🖥 Products born digital | Avery Dennison x Evrythng + Rochambeau, and The New Stand
How to bring uniqueness in fashion, thanks to technology? With their collaboration on the Bright BMBR jacket, Avery Dennison, Rochambeau and Evrythng brought the possibility to be part of a community, giving the consumer the possibility to access unique experiences. Beyond tech integration, making tech part of the design, and the creation process is key. Make it simple, frictionless, and storytell through relevant and exclusive messages. Make the product be unexpected, through its interactions. The Rochambeau jacket unlocks a new experience of the real world, only available to you if you wear it (rewarding, perks,…). You can learn more about it here.
💞 SXSW Day 5 Recap 💞
💁🏼 Pauline Van Dongen — ISSHO
Hosted at the Dutch New Wave House, we had the pleasure to discover Pauline’s new project : Issho. In an accelerating world Issho encourages the wearer to be present in the moment. Providing subtle bodily sensations, this intelligent denim jacket exudes the sensation of a gentle stroke on the upper back.The design of Issho stems from a notion in which a collaboration between Studio Pauline van Dongen and ItalDenim resulted in a new line of thought within the domain of wearables. The Denim Jacket embraces denim’s characteristics to hold a unique dialogue with its wearer. Based on the wearer’s behaviour, the jacket responds to intimate touches to become a mediator of revived experiences in daily life.
When the sensors register touch on various parts of the garment, an integrated component reacts to give the wearer a “gentle stroke” on their upper back. “Issho motivates the wearer to be more aware and present through the sensations experienced when wearing the jacket,” said the designer, whose digital fashion designs range from a cardigan that measures the movement of elderly wearers to clothes that correct posture.
Through bodily sensations, this jacket encourages you to be present in an increasing accelerating world in which our mind is often focussed on future events.
—
Thank you SXSW for having us, such a great time with so many amazing encounters. We can’t wait for SXSW 2018!
💞
