IMPORTANCE OF FINDING YOUR CUSTOMERS BEFORE STARTING YOUR START-UP
Most often than not, various individuals come up with amazing ideas for possibly amazing startups. They then get to work on how to raise funds and bring their start-up idea to reality. Sometimes, these startups turn out great whereas other times, they fail. Not primarily because of lack of funds or dedication, but due to lack of research and customer base.
Start-ups are not easy to embark on and involves a lot of work. Some startups have folded within few years of establishment, others have soared. Of all the advice and tips on how to excel in your start-up, the most prevalent I’ve seen is to, find your customers before starting.
Most people would ask, how do you find customers for a product that doesn’t even exist?
The main idea is to analyze the market conditions. In simpler terms, you should do extensive research, make sure your idea is solving an essential problem and ensure that people will be willing to invest and indulge in your service.
You can do this by asking your friends if they would pay for so-so product, creating a google form and sending out to people outside of your friends and family circle, etc.
If after this, you’re certain you have a customer base, embark on your start-up then talk to people. Try to convince them of the essence of your idea. Make presentations, short-talks, little adverts. Try to create a form of awareness for your product.
Do not wait till the product is out there in the market before looking for people that would be interested in it.
In essence, just make sure your idea has viability and customers before pumping your hard-earned money and strength into it.
Here’s a little trick that might help you win that investor/customer over:
During a meeting or discussion with your potential investor/customer, try to copy their movements in a subtle manner. If they are crossing their legs or hands, follow suit after a short while. Research says it makes them much more comfortably and more inclined to agree with you.
And don’t forget, a little humor never hurt anybody.
Intern004
