Rethinking Privacy

On September 21st, 2015 a presentation by a fellow classmate jogged my noggin’. The presentation was about Google analytics. Now, as groups, we discussed privacy as well as data collection of users. Some of us were not comfortable with the idea, whereas others embraced this. For me, I wasn’t too concerned, but I was very interested in what this can do for libraries. There are many positives to data tracking patrons. Still, with every positive there is a negative about privacy and data collection in libraries. Author Matt Enis addresses that, “Librarians should not be afraid to discuss both positive and negative implications of collecting and analyzing patron data” (Enis, 2015). Enis believes that librarians in general, feel like they don’t want to “touch” upon the topic, because it could be infringing on patron confidentiality and privacy (Enis, 2015). The biggest thing here is it should be viewed optimistically. Why? He argues that, “we have to embrace looking at data collection to serve our patrons” (Enis, 2015).

The negative from this is, patrons are used to having commercial entities look at their interests and needs, and patrons are expecting the same from the library. If libraries were to refuse to do this, there is a risk of the library falling behind what commercial enterprises are already doing, and that’s offering superior service — but with little concern with consumer confidentiality (Enis, 2015). Additionally, some patrons already opt-in for data collection means; for example, FitBit is a commercial service that collects your data. People allow that because, they believe the technology personally benefits them. Ultimately, libraries need to consider this in order to deliver a good service for their patrons. Libraries shouldn’t be afraid to collect data — which is the first step (Enis, 2015). Though, how do libraries go about doing that?

One technology trend that impacts libraries already is the idea of WiFi and smart devices. For example, LinkNYC is a project that will replace New York City payphones with WiFi hotspots. This involves the New York City Mayor’s Office of Technology and Innovation. This project will offer convenience on-the-go tablet and smart phone users, and will most likely bring broadband access to thousands of households that can’t afford a subscription service (Enis, 2015). What this means is, this service will enable the project to track users and their behavior. Another idea is the use of RFID technology; this is a simple inventory tracking system, not to mention a security/self-checkout use.

Whatever the idea may be, libraries have to be willing to look past the idea of tracking patrons is a “bad thing.” This is not necessarily true; libraries serve patrons and their communities. So why not implement something in order to serve the community and the patron? After all, this is why libraries exist. Furthermore, to keep up with the new trends, new needs become available for just about everyone. A bit of collecting won’t hurt, because in the end — this will benefit the patron.

Reference

Enis, M. (2015, July 13). Rethinking Privacy at the LITA Top Tech Trends Panel. Retrieved from Library Journal:http://lj.libraryjournal.com/2015/07/technology/rethinking-privacy-at-the-lita-top-tech-trends-panel-ala-annual-2015/