Creating Online Christmas Radio At No-Cost, So You Don’t Have to Flip Formats

Tis the season to embed a no-cost 24/7 holiday radio stream to your website or mobile app.

“There’s no other programming tactic in radio history that consistently delivers ratings increases better than Christmas music,” says Darren Davis, senior vp at Clear Channel. But to flip or not to flip formats, that is the question. There IS however, another option. Thanks to Radionomy’s no- cost internet radio creation platform you can add an additional holiday stream fast. This solution comes with professional-level automation tools so you can easily upload your content or pull from the thousands of tracks already in the system and have it pre-programmed for 30 days. The result is a high quailty mp3 steams, no listener limits, licensing, and distribution. This is a one-stop shop for Yuletide streams.

Other than retail, there are few industries that benefit from the Christmas bump than radio. However, your entire audience doesn’t want to hear “White Christmas” by Bing Crosby’ every hour on the hour if at all. You don’t have to choose either or, you can have more.

Check out www.radionomy.com/create and see how fast you can be in the holiday swing without interrupting your current format. There is no overhead because Radionomy uses the TargetSpot ad solution to deliver 4 minutes of ads each hour as a barter for free streaming and free licensing coveage. Of course, you can also add additional holiday sponsors, ads as well as timed promotions throughout the season. This is instant holiday inventory. Ad rates increase at this time of year and your new station is adding inventory without overhead. Ka-Ching-a-ring-ring.

Once created, the mp3 stream comes with a custom player for web and mobile listening as well as a direct url that can be pulled into your existing mobile app. You can also take advantage of Radionomy’s automatic distribution options putting your holiday stream intoTuneIn, iTunes, Roku, Sonos, and Windows Media, amongst other distribution partners.

Ready for HipHop Holidays? How about North Pole Metal or A Punk Rock Christmas Eve? Because the creation platform let’s you create as many stations as you like, you can expand the holiday genres to meet the niche needs of your audience. The full suite of analytics on your station’s dash board will let you know if your audience is responding to your new winter explorations, or NOT.

Check it out at www.radionomy.com/create and get your holiday boost started now. Santa has come early!

Journal Communications is using it here : radioleague.com

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