Image Is Everything,
Even On The Radio
What is an “audio image” you ask? It’s the sound visual for your ears. It’s the content that plays in between the tracks of your killer playlists. It is according to the radio branding experts at Benztown, critical for your success.
Benztown has been working with thousands of AM/FM stations for many years, turning out the iconic sounds that we associate with some of the biggest and brightest stations on-air. We talked recently to Justin Case, Director of Programming & Imaging at Benztown, about how stations should build their audio brand and distinguish themselves in an increasingly competitive radio market both online and off.
Justin shared his best advice for your sweepers, teasers, and station IDs here. The most important thing about an audio image is to HAVE ONE. Many new online stations think that a great playlist is enough, but what keeps listeners coming back to a station is that in-between content that gives your station context, culture, and the overall ‘emotion’ of a station. When we think about our favorite stations we don’t just remember the songs, we remember the personality, the funny bits, the poignant audio that helped you remember you are listening with others. This is a community of sorts and you are part of it.
The creatives at Benztown understand the challenges of today’s stations to create a memorable experience for listeners; not only to pull people back but to also share, share, share with others. A great audio image can make a station fun to share and provide passionate music fans a reason to galvanize around the station’s personality.
Radionomy supports tens of thousands of broadcasters ranging from newbies, seasoned Pure Plays, to the powerhouse traditional broadcasters. Each group has unique imaging needs, so to help guide and support those stations Benztown is offering $100 of FREE imaging to all Radionomy broadcasters. Check out this link for more info: www.benztown.com/radionomy.
If you haven’t started your no-cost Radionomy station (including scheduling automation, streaming, music licensing, custom players, and distribution) we invite you to jump in and find your radio image. (www.radionomy.com/create)
