Top Three Ways to Develop a Roku Channel

Phil Autelitano
Connected TV
Published in
11 min readJul 8, 2017

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www.Advergent.com

By Phil Autelitano

UPDATE: For a faster, easier solution check out my new Publish Your Own Roku Channel book and channel-building program at www.mediarazzi.com!

When I developed my first channel back around 2010, it was a daunting task to say the least. Roku uses it’s own, proprietary coding language called, “BrightScript,” which, even for an advanced coder such as myself, is very difficult to learn and master. I still wonder if the Roku Developer Software Developer Kit (SDK) back then was even written in English because it was so complicated. I spent hours upon hours coding, and testing, and re-coding, and basically, trial-and-erroring my way through to my first finished Channel. It got approved, but to call it half-assed would be an understatement. I learned a lot from it, however, and I grew as a coder, and as a Channel Publisher.

Are You a Content Creator or a Coder?

Most would-be Channel Publishers wouldn’t have the time nor the patience — nor in some cases, the resources — to learn to develop a channel this way. In fact, I’ve discovered that most aspiring Channel Publishers are NOT coders in any way, shape or form — most are content creators, and content creators don’t have the time to learn how to develop Roku Channels from scratch. They’d much rather be doing what they do best — creating…

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Phil Autelitano
Connected TV

a/k/a Phil Italiano, Publisher, Screw Magazine | www.screw.wtf | @PhilAutelitano