X Cloud and how we will disrupt the cloud storage market

We’ve worked hard during the past few months to develop a Beta version of our first service, X Cloud, which will be rolled out in Q3 2018. Soon we will be releasing a 100% commitment-free waitlist for X Cloud and X Core Beta. In order to live up to our unique value proposition, we wanted X Cloud to be more than just another beautiful file storage platform. We wanted it to be a way for people to take back control over their data.

For far too long, companies like Google and Facebook have abused their position and violated their users’ privacy. Recent events have highlighted the problems that their business models can create. Protecting their users’ privacy conflicts with their business model, which is to use your data in order to serve you targeted ads. That’s why these companies collect more data than what is actually needed. We want to be transparent about our superior security and privacy practices. Here, we highlight the 3 most important steps we’re taking to protect your data on X Cloud.

First, we encrypt all your data before it leaves your device and reaches X Core servers, using AES 256 bit encryption. This is the same type of encryption that is being used by banks and government agencies to protect sensitive information. This is already a major difference to mainstream services such as Dropbox or Google Drive, which only encrypt customer data in transit and at rest, which means that these companies can still access and use your data. With our encryption model only you hold the keys to your data. As a result of this, we can’t access your data, and most importantly, in case we’d get hacked intruders wouldn’t be able to access it either. Mainstream providers could offer this functionality too, but they don’t. As a matter of fact, Google started developing a way to encrypt emails end to end in Gmail after the Snowden revelations, but the project has been abandoned (and that’s why projects like ProtonMail also happen to exist).

Second, we don’t store your data ourselves in a single place, but we spread it across a large decentralized network. An attacker would, therefore, have to breach millions of servers in order to obtain your data and it would still be encrypted. In order to protect your privacy, Hosts on our decentralized network never know whom a file belongs to. Additionally, we only store small parts of a file with a single Host. This way your data is everywhere and nowhere at the same time. This is a fundamental difference between our service and other providers of end to end encrypted storage services such as Tresorit or Sync.com.

Unlike other decentralized storage providers such as Storj and Sia, we understand that it not only requires of a superior technology to disrupt a market. It takes of much more effort to cross the chasm between early adopters and the mass market. You need to tackle disruption from the right angle. That’s why we’ve built outstanding user interfaces and a seamless user experience and a flagship infrastructure (as will be evident in our Beta release), and are trying to get the right message across. We also understand that businesses have different requirements than consumers and that they also require certain legal protection. This is why we will offer a special version of our services for regulated customers, such as businesses, that are subject to the General Data Protection Regulation (GDPR). This version of our service will also rely on a decentralized network, but we will control and carefully monitor which Hosts can participate in it. Every Host will have to sign a Data Processing Amendment with us and we will also require adherence to certain standards, which ensures that your data is not only protected from a technical point of view, but also from a regulatory side.

We look forward to releasing the X Cloud and X Core Beta versions soon, so stay tuned for that. If you have any questions or any suggestions, feel free to email us at hello@internxt.com.