“An Atlanta Neighborhood Tries To Redefine Gentrification”

Jess Brooks
Intersectional and Crossectional
1 min readJul 17, 2016

“The model was this: Create mixed-income housing, but pair it with quality schools and services like job counseling and child care to help existing residents. A nonprofit, the East Lake Foundation, would lead the way.

East Lake led Cousins and other investors like Warren Buffett to create a nonprofit consulting group called Purpose Built Communities to take the idea national.

But the model in Atlanta needed a sustainable revenue stream. A lot of that came from the East Lake Golf Club, which helps fund the foundation’s programs. The course used to be a neglected landscape of dry patches, where golfers might have to dodge the occasional stray bullet. Now, it’s a PGA destination…

When East Lake Meadows Public Housing was torn down, residents were offered the chance to return to the new community, but they had to meet some requirements: no felony record and either employed or in training. The Atlanta Housing Authority says about 13 percent of families were not allowed back. In the end, only about a quarter of the residents returned, and that’s led to criticism that East Lake’s improvements stem from a strategy of cherry-picking residents.”

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Jess Brooks
Intersectional and Crossectional

A collection blog of all the things I am reading and thinking about; OR, my attempt to answer my internal FAQs.