Interstate Creative Partners appoints Damien Dussurgey to lead digital product development arm, Interstate i|o initiative
After serving in senior positions at tier 1 automotive technology suppliers Bosch and Magneti Marelli, most recently as Sales & Marketing Director of Magneti Marelli’s Motorsport division, Damien Dussurgey has joined Interstate Creative Partners as Head of Creative Technology and will lead a new business unit, Interstate i|O.
“In response to rising demand across numerous industry sectors, including those of our own key clients in the automotive and media sectors, the Interstate i|O offering will augment and enhance our existing digital and product design teams, ensuring we harness the creative mindset with an enterprising and knowledgable leadership team.
Bringing focussed, relevant creativity will always be core to our business and building a launchpad where brand and technology — the true sense of UI/UX — are developed in harmony will enable us to move at pace for our clients. Damien is a natural fit to lead the i|O unit here given his background and knowledge of many of our existing clients and his drive to make technology simple and more pleasing to use.” said Nick Downes, Managing Partner of Interstate.
“Combining Interstate’s outstanding creative approach to solving complex business challenges with the intelligent application of technology is an exciting opportunity for me to build a new offering for Interstate and its clients. Leveraging the benefits of technology to increase our value contribution into our customers’ business growth is the driver of this entrepreneurial adventure” said Damien Dussurgey, Head of Creative Technology at Interstate i|O.
The lines that divide humans and machines are increasingly blurred with both the pace of technology development and evolving human expectations of experience changing the way in which we interact. Devising seamless, differentiated (branded) experiences through an interface or platform that engage audiences with elegant, stress-free technology is not a ‘nice to have’, it is now essential for success in any modern business.
Interstate i|O has been created to invent, craft and design the point of human
interaction — the touchpoint and experiences where consumers engage with brands - to form mutually rewarding relationships. Goods, services, loyalty and support all flow from the success of these touch-points.
Interstate i|O combines technologists with designers and strategists to transform the way in which a brand is interacted with through the application of superior UI/UX concepts, data enabled platforms and relevant, beneficial technologies.
Recent projects include the development of a live-data-management and visualisation system (Mondrian), a Blockchain-backed ‘Swap’ application that connects brands to their fans through limited edition football collectables and the use of live data-feed curation and display in company HR systems.