What are the common mistakes in an E-commerce marketplace?
The second wave of the Corona Pandemic has swept every nook and corner of the country. The repercussions drag and every entrepreneur is setting his sight at online marketing or E-commerce platforms. Unfortunately, owning a creative and functional e-commerce platform is not everyone’s cup of tea. There are a lot of pitfalls and you need to be extra vigilant to come out in flying colors. Some common mistakes that may lead to a dismal situation are,
Technical issues
Technical issues arise mainly in
i) Selection of an appropriate E-commerce platform
An ideal E-commerce platform will facilitate business growth both deep and wide. Talking to successful store owners and relevant online communities helps you gain a better understanding. If you run online sales on a dull platform, do migrate to a better one.
ii) Security investments
Most of the start-ups find the security investment as an extravagance. Consider security investments from an investment perspective as fraudsters have numerous doors ready to attack your website. Protect user credentials with HTTPS, secure payments with SSL certificates, installing efficient antivirus software are some top but basic tips to boost security.
Issues due to lack of research
i) Targeting the wrong audience
ii) Fail to identify potential markets
iii) Amateur product presentation concerning
- Product pricing
- Product description
- Product images
Issues due to poor customer service
i) Ignoring social media
ii) Neglecting negative reviews
iii) No follow up with complaints
iv) No/complicated return policies
Issues due to a poor user experience
i) No categories
ii) Poor navigation
iii) Lack of filters
iv) Uneasy payment
v) Lack of shipping options
vi) Confusing check out
vii) Not mobile-friendly
viii) Lack of potential keywords
xi) Lacking multiple CTA s that stand out
These are some of the common mistakes in an E-commerce marketplace. How many have you made?
