20/20 Vision: Trends to Help Make Sense of the New Normal

Yu Rankin
Intertrend
Published in
2 min readMay 19, 2020

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“In these uncertain times…”

“We’re in this together…”

At this point in quarantine, it’s safe to assume that you’ve received an email from a CEO that has started with either one of these two phrases. Despite our apathy towards them, the reality of our current situation is the fact that we DO live in uncertain times, and the only way for us to get through this is to work together. That’s why it’s important to keep up with current trends to confidently navigate and adapt to what lies ahead of us.

*To download the full presentation including case studies, please visit https://www.intertrend.com/news/2020-trends

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About Intertrend Communications, Inc.

Intertrend is a multicultural creative agency that understands the intersection of cultures, emerging trends, and the interaction between brands and consumers. With a passionate team of over 70 professionals, Intertrend creates deeply resonant and exceptional consumer experiences. Founded 30 years ago and based in both Long Beach, CA and Plano, TX, the agency has worked with leading brands across industries. Intertrend also houses a family of entrepreneurial brand units that build to its core expertise across digital, content and experiential including The Art of Bloom, Imprint Lab, Pow! Wow! Long Beach, and Unexpected Connections.

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Yu Rankin
Intertrend

As an Account Manager at Goodby Silverstein & Partners, I have the privilege of shaping and developing integrated, award-winning campaigns for brands.