IntoTheVerse — Smart Contracts and Web3: A Look at the Potential Impact on Traditional Business Models.

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Aimee Gilmore | IntoTheVerse
IntoTheVerse Journal
5 min readApr 17, 2023

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“The first step is to establish that something is possible; then probability will occur.” (Elon Musk)

Photograph by Desola Lanre Ologun at Unsplash

Blockchain technology has revolutionized the way we think and execute transactions and contracts in the digital world. The emergence of smart contracts in Web3 creates a new paradigm that is changing the way we conduct business.

At IntoTheVerse we wanted to explore the potential impact of smart contracts in Web3 on traditional business models, and how companies can adapt and flow with these changes.

What are Smart Contracts?

A smart contract is a self-executing digital contract that automatically enforces the rules and conditions agreed upon by the parties involved by writing it in lines of code. The code runs on a blockchain network and controls the execution of the contract.

How do Smart Contracts work?

Smart contracts are computer programs that run on a blockchain. They automate the process of verifying and enforcing the terms of a contract. Smart contracts execute agreed-upon actions automatically when conditions are met. They can be used for managing digital assets, executing financial transactions, and governing the exchange of goods and services.

Smart contracts are secure and tamper-proof, reducing the risk of fraud and their transparent nature ensures users have a higher level of trust when carrying out any transactions or exchanges within the Web3 ecosystem.

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What is Web3?

Web3 is the next generation of the internet, where blockchain technology is integrated to create a decentralized environment. This enables users to share data in a more secure and transparent manner and Web3 technologies enable the creation of decentralized applications (dApps), smart contracts, and decentralized finance (DeFi) platforms, which provide new ways for people to interact and work with each other.

Photograph by Brooke Cagle at Unsplash

What is the potential impact on business models?

Smart contracts and Web3 have the potential to disrupt traditional business models in several ways:

Increased Efficiency and Reduced Costs

They eliminate the need for intermediaries in transactions, which eliminates any time-consuming manual work or documentation. They also reduce the cost of fees and ensure the exchange is processed quickly and smoothly.

Smart contracts can automate certain business processes, such as payments or supply chain management, which could reduce the need for human intervention and increase efficiency.

Enhanced Security

Decentralization in Web3 means businesses can operate in a more secure, and transparent manner, which enables them to be more resilient and less vulnerable to censorship and control by central authorities. This also reduces the risk of fraud and increases trust in all business transactions.

Tokenization

Smart contracts enable the creation and management of digital assets, which could unlock new business models and revenue streams. For example, businesses can issue tokens that represent ownership of a particular asset or provide access to a specific service.

Transparency

Using Smart contracts challenges established industries and creates new opportunities for entrepreneurs because it ensures complete transparency throughout the exchange because every action is laid out bare for all to see on the blockchain.

New Business Opportunities

Smart contracts in Web3 can also create new business models that were not possible before and that have the potential to revolutionize business. Some of the potential new business models that could emerge are:

Decentralized autonomous organizations (DAOs)

DAOs are organizations that operate on a blockchain network, where decision-making and governance are governed by smart contracts. DAOs can enable businesses to use decentralized ownership, which streamlines management with more inclusive and democratic decision-making.

Decentralized Finance (DeFi) or Decentralized Marketplaces

Smart contracts enable financial transactions to take place on a decentralized platform, without the need for intermediaries like banks. DeFi platforms offer a wealth of services, including lending, borrowing, and trading, which can encourage new decentralized exchanges and prediction markets, to emerge.

Photograph by John Schnobrich at Unsplash

How can traditional businesses adapt to these changes?

To adapt to the changes brought about by smart contracts and Web3, traditional businesses need to:

Learn about blockchain

Businesses can invest in educating themselves on the basics of blockchain technology and how it can be used to improve their operations.

Embrace innovation and explore new business models

They need to be open to experimenting with blockchain technology and understanding how it can benefit their business.

Keep up-to-date with laws and regulations

They also need to be aware of the regulatory environment and ensure compliance with the relevant laws and statutes.

Collaboration

Partnering with Web3 companies will help traditional businesses navigate their way through Web3 and establish new use cases for smart contracts that will benefit their company and society as a whole.

Build on existing blockchain networks

Building on existing blockchains, such as Ethereum or Binance Smart Chain, will eliminate the confusion of setting up their own blockchain and give them immediate access to a larger user base.

Be open to using cryptocurrency

Traditional businesses can experiment with DeFi platforms by offering cryptocurrency payments or exploring the use of stablecoins. This can provide new revenue streams and reduce transaction costs.

Photograph by Galymzhan Abdugalimov at Unsplash

In conclusion, with Web3, businesses can use smart contracts to streamline their operations and reduce the need for intermediaries such as lawyers, banks, and other third parties. They can also potentially track the movement of goods and payments along the entire chain, which would create complete transparency in all aspects of a business.

Decentralized applications built on Web3 technologies also have the potential to disrupt traditional business models by enabling peer-to-peer interactions and the creation of new decentralized marketplaces. These marketplaces could provide more direct and efficient ways for consumers to interact with producers and service providers.

Overall, the potential impact of smart contracts and Web3 on business models is significant, and businesses that adapt and adopt these technologies could gain a competitive advantage.

Stay tuned for more articles highlighting the benefits of optimizing your business or company in Web3.

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Aimee Gilmore is a Creative Writer at IntoTheVerse. Come say hi to her on Twitter or Discord.

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Aimee Gilmore | IntoTheVerse
IntoTheVerse Journal

Creative Writer at @IntoTheVerse_ Author, Editor, and Writer Specializes in Epic and High Fantasy, Metal and Magic, and Contemporary and Historical fiction.