Intrachain Insights
Why Intrachain is going to the moon Part II
One of the most important factors of any company is a strong team that has the ability to work with different skills and to optimally use its differences.
During the last weeks you have got a deep insight into the life of our CEO Arne Reimann and his thoughts and vision on Intrachain and various topics. Now we have started an interview series to give you insights into the different backgrounds, perspectives and visions for Intrachain of our team and advisor. Last week we interviewed Mislav Boras, Intrachain’s CTO.
Today we will give you insights into Niclas. He is a branding and time tracking expert and sales specialist with extensive knowledge in marketing. In addition to his degree in Business Administration, Niclas has gained extensive practical experience in the field of marketing in renowned communication and marketing agencies such as the Serviceplan Group and BBDO. Besides his dedication to various marketing topics, he is passionate about the blockchain and cryptocurrency industries and monitors trends closely in order to use the information strategically in his role. Niclas takes on the management of Intrachain’s marketing department as CMO.
Please tell me a little bit about your background.
I have been working as a young creative for the brand BMW at advertising agencies such as Serviceplan Group and Interone. I also worked as a copywriter at BBDO. After that I became marketing director at my first software venture and did B2B sales for 3 years. Crypto has been one of my passions all along the way. I invested in bitcoin for the first time back in 2012.
For how long have you been working with Intrachain?
We founded Intrachain in 2017. But we’ve been working on the idea for more than 3 years now. So I’ve been there from the stage of ideation.
What drives you to work for Intrachain? Why do you think Intrachain is such a revolutionary project?
I started my career as a working student at Siemens, one of the biggest corporations in the world. This was the first time I learned about how much data is actually lost within the complex processes of these giant businesses. Intrachain’s solution aims to replace estimates and excel sheets in cost accounting. So it can increase accuracy and reduce human errors. There is a potential of saving billions of dollars every day.
What are your thoughts on Intrachain in the future?
The project has gotten a lot of attention from top management all over the world. Even though the sales cycles in enterprise software are quite long we have already built an excellent network. So I guess it wont be long and you will see this technology in place.
Stay tuned to get all the insights into our team in the upcoming interviews.
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