17 Most Popular Mobile App Analytics Tools Every Business Should Know

Smartphone usage is increasing by leaps and bounds every day. It is playing a major role in digitizing the human life. Today, people used to accomplish their routine tasks using mobile apps such as bill payments, net banking, shopping, and much more. Well, few of the mobile apps offer unlimited fun and entertainment too.

We all know mobile app is one of the highly competitive markets these days, as users have several options while they need one app. To win the competition, mobile app analysis is equally important as mobile app development. It helps you in identifying users’ behaviour on your app. It also unveils strengths and weakness of your app so that you can work out on lacking areas to deliver the best user experience. Using the best mobile app analytics, you can strategize your marketing efforts and increase the sales.

Your mobile app analytics can be divided into five categories in-app analytics, A/B testing, app store analytics, advertising analytics and marketing analytics and automation.

Let’s dive into best mobile app analytics (not in order) that help in boosting your app performance.

1. Countly

A robust open source analytics platform with a slick interface and powerful tracking features. It works for iOS, Android, WD, and Blackberry.

2. Universal Analytics

It is one of the important upgrades of Google’s app analytics platform. It provides brief analysis with each detail. Universal Analytics is available for free and works on Android and iOS.

3. Localytics

An incredible platform to boost user engagement on the mobile app. Localytics serves to Fortune 500 companies such as Skype, HBO, Underarmour, etc. It contains next-generation features such as personalized messaging and segmentation that help in increasing user engagement.

4. Appsee

Understand user experience of your app with attractive visuals using Appsee. It tracks everything starts from button clicking to focusing on screens to time spent by users on the app. It also helps developers in analyzing crashes of the apps. Appsee offers amazing features like real-time user analytics, monitoring the summary of aggregate data, and so on.

5. Facebook Analytics for Apps

No need to login with Facebook. It’s a cutting edge tool to analyze page views, events and more. Facebook analytics works for iOS, Android, and Canvas.

6. Apple App Analytics

One of the most powerful app analytics platform for iOS platform. It’s a Cupertino version that bundled with Apple’s Developer Program.

7. Mixpanel

Identify users’ behavior by analyzing their actions rather than pages. It holds the features of funnels tracking and retention. Mixpanel is available for free. You can have five another plans to choose from depending on datapoints.

8. Apptentive

It’s an analytics platform having a dashboard. Apptentive offers an easy way to users to share their feedback. Analytics analyzes all the data effectively and generates the report that aid you in engaging the target audience.

9. App Annie

A very popular name in analytics industry due to the broad range of product and service offerings. It covers everything start from ASO, in-app data, marketing, ad analytics, and much more.

10. Sensor Tower

Sensor Tower contains three innovative analytics tools such as app intelligence, ad intelligence, and store intelligence. It serves to several industry leaders such as Adobe, SEGA, etc. It provides analytics reports of daily chart ranking and stats.

11. Appsflyer

A well-known analytics platform for mobile advertising. Appsflyer holds a wide range of metrics from ROI to conversion rate including funnels, installs, and even user created metrics.

12. Upsight

Upsight offers app analytics, business KPIs, tracking of app and user data, and set up your own metrics.

13. Apsalar

Apsalar provides wide resources for its key analytics products that are CRM, marketing attribution and remarketing. It is available for free and can be used for iOS and Android platform.

14. Urban Airship

It offers a broad range of analytics tools to improve user engagement and marketing campaign management. Urban Airship also caters with complete guidelines and seminars on how to use those tools.

15. Firebase

Backed by Google, Firebase comes with a robust set of analytics tools that provide free and unlimited reporting on no less than 500 key app events. The Firebase SDK automatically captures certain unique events and user properties and helps developers and startups measure the things that truly matter to their growth. One can also install pre-packaged and open-source bundles of code for automating common app development tasks on the platform.

16. Flurry

Flurry is said to have launched the world’s first Android and iOS analytics solution. The mobile app analytics tool, currently used by 250K+ companies, equips developers and businesses to build apps that users genuinely love.

Flurry can run a data-driven product iteration process, ensure superior app engagement, and boost user acquisition initiatives. It is easy to track installs, app sessions, and app spending and understand why and how the audience uses the app — all within a custom analytics report.

17. UXCam

UXCam can capture every interaction — big or small — that happens on the mobile app. It allows businesses to replay, analyze, and optimize the user experience. UXCam promises a 360-degree of the users with its superior session recording capabilities. Check what users tap, where they stop, and how much time they take on a mobile app via the heat mapping technique. One can even make the most out of the crash reporting and support tools of UXCam.

Four reasons why you must track your app performance

There are several reasons why you must track your mobile app’s performance. In this section, we bring you the top four:

1. To remain relevant to your customer base

Gain in-depth analytical insights on your app’s adoption and usage, along with the user’s demographics. If your users do not derive any value from your app, the purpose does not get served. Reduce the churn rate of your mobile app by monitoring trends and preferences.

2. To satisfy customer demands

It is a fact that whatever businesses do is to satisfy customers’ needs and make them happy. You also built an app for their convenience, not yours. Of course, striving to achieve a 100% app retention rate is unrealistic. However, with mobile app intelligence, it is possible to highlight bugs and glitches and fix them asap. Making continuous improvements is paramount.

3. To be better than the competition

Depending on the category that you designed your app for, monitor the metrics of the competitor apps. From enabling users to perform an action on the app to building brand awareness — there are a couple of metrics you must compare and measure.

Collect daily, weekly, monthly, and yearly reports to analyze the trends and implement your app’s right campaign. Apart from your competitors, look up industry trends to see how well your app performs in terms of benchmarks set for network latency, crash rates, app launch time, and so on. This will give you actionable insights to work on and to improve your app.

4. To better personalize your app

Having an app is not enough. You need to continually work on it, improve it, and amend it to stay relevant in the eyes of your target customers. This is the age of personalization. Providing a personalized experience will help boost the engagement of your app.

Mobile apps tailored to a person’s preferences, in-app behaviours, and location will be better received. Moreover, with custom data, you can send personalized push messages and in-app notifications that have a higher chance of engaging the audience. Research shows personalized apps fetch increased revenues. So, do not take this lightly.

Utilize all these mobile app analytics tools to have thorough insights into your app performance. They enable you to understand your users and accordingly define an innovative strategy to run the business successfully. The mobile app analytics help you in reaching out to more customers, improving user engagement, and maximizing the ROI.

There are many more mobile app analytics tools providers who hold the exceptional capability to deliver details insights about your mobile app performance. In this article, Intuz has tried to cover market leaders. If any mobile analytics tool is not included in this listing, that doesn’t indicate the inefficiency of the tool. Feel free to add any other analytics tool in comments, if you know.

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