E-commerce Apps: Smart Ways to Increase Store Visits & Customer Engagement

Pratik Rupareliya
Mar 7, 2018 · 5 min read
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Every day, a new player is jumping into the e-commerce arena in the hope of making it big. Challenging situations in the segment are motivating online stores to adopt innovative techniques for improving sales. In such a scenario, improving customer engagement and store visits by launching a mobile app is turning out to be the best bet for startups. As users cling to their mobile screens for more time than desktops, targeting them on mobile platforms fetch more results.

Instead of just focusing on a single channel to target customers, an omnichannel approach proves out to be more beneficial. The number of mobile users has surpassed desktop users already. In such a scenario, it is prudent to focus on an integrated model consisting of an M-commerce channel too.

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Reference: https://www.merchantsavvy.co.uk/mobile-ecommerce-statistics/

Adopting the Mobile approach: Enriching an E-commerce Mobile App for customer engagement

Customer engagement is defined by all the activities that motivate a customer to interact with a business. A business can boost customer engagement by investing in a mobile app. While investing in a mobile app and adopting the mobile first approach, a business should focus on the following to improve customer engagement:

Embed Personalization Features

Personalization empowers customers to use the ecommerce store in a way they like. They can input their shopping preferences. A mobile app can also adopt an automated approach that studies consumer’s purchase history, behavior and presents a different screen on mobile app, every time he/she opens it.

Improve UI/UX

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Source: https://www.shopping-cart-migration.com/

By building a mobile app, a business can promise better user experience than a mobile website and can solve major issues listed above. A mobile app helps users to search extensively, avail various payment options and checkout easily.

Promote Personal Touch with Live chat support

Live chat is extremely convenient for customers as they are not required to wait for talking to a sales representative. Using live chat solutions in mobile app can help improve engagement and ultimately store sales.

Related article: Why Should Your Business Use Chatbots?

Engage with Push Notifications

Know here How to utilize push notifications in your mobile app

Improving Store Visits via E-commerce Mobile Apps

Offer Financial Incentives

Post Product Videos on Social Media Networks

Developing a social media marketing plan that embeds product videos and store interface to prompt users to download the app and visit the store can be a great strategy to boost app traffic as well as store sales. Dedicated campaigns that prompt users to like and share a video to get a discount voucher can also work wonders to boost organic reach.

Referral marketing

Referral marketing always helps in getting more and more customers to your e-commerce business. It has been estimated that a recommendation from your family or friend can influence the overall buying decision.

Remarketing

Remarking is the technique in which your ads will be shown to all such people who have already visited your website. This can turn out to be a great way to show advertisements to people who have taken a look at some of the pages of your website but have not taken any action.

Upsell

It is a false statement that upset is not worth as many small e-commerce companies think this way. With proper upselling, you can drive an average of 4% sales and that too with your current customer base. When Amazon tested upsetting on their platform, they got an increase of 35% in their sales.

Give a Social proof

Social proofs are proof that your peers trust a brand to buy from it. 92% of customers have trust in a recommendation from a peer and 70% of people show trust in the recommendation of a stranger.

Strategize ASO

SEO is highly important and should be given a lot of attention to perform all of its useful techniques. 93% of web traffic that website gets comes from a search engine and only 5% of web searchers visit the second page of search result. That’ why you need to be present on the first page of the search engine.

Opt for paid traffic

Paid traffic is used for quickly generating sales for your e-commerce store. You might be thinking that paid traffic is expensive but with proper strategy, you can always achieve huge traffic for your website.

Intuz has been helping global e-commerce stores in improving its customer engagement metrics and store traffic by building intuitive mobile apps. Using agile app development methodology and app marketing techniques, Intuz makes sure an app succeeds in its motive to improve customer engagement and ultimately store sales.

Intuz

Intuz is a custom software development company

Pratik Rupareliya

Written by

Techno-commercial leader heading Intuz as head of Strategy.

Intuz

Intuz

Intuz is a custom Mobile, Software, IoT, Blockchain and Cloud services company. Our passion for work reflects our values & produces delightful experiences for enterprises.

Pratik Rupareliya

Written by

Techno-commercial leader heading Intuz as head of Strategy.

Intuz

Intuz

Intuz is a custom Mobile, Software, IoT, Blockchain and Cloud services company. Our passion for work reflects our values & produces delightful experiences for enterprises.

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