The mobile gaming industry stands at a massive $40.6 billion. 75% of the revenue generated by iOS apple app store comes from mobile gaming. About 62% of smartphone buyers install a gaming app within a week of making a smartphone purchase. Google play store generates 90% of its revenue from mobile games.
Though these statistics clearly define the success of the gaming industry; the gaming apps are yet to make a significant mark in the minds of the end users. This is the core concern of every app developer.
To overcome this issue, the most recommended solution is to hire the professionals of mobile app marketing agency or mobile app marketing company. Marketing of mobile games is all about the art of blending creative excitement with the demands of an ever-changing market.
Here are some strategies that one may implement for the right exposure of these gaming apps.
App Store Optimization Strategy
Incorporate popular keywords for the apps, update product descriptions and tweak other attributes to help it rank higher in relevant searches. It will boost up the organic downloads of the product.
Use Competitive Keywords
Identify business specific keywords with the help of various keyword tools available in cyberspace. Combine these tools with your efforts and come up with effective keywords.
Paid Marketing Strategy
A research reveals that every paid game install leads to 1.5 organic installs. To achieve this, marketers generally develop a promotional video of the game and promote it through various social media channels. This is an effective measure for mobile app marketing strategy for gaming applications, as visual language conveys the essence of the gaming experience to the viewers.
Analyse Your Organic Marketing Strategy
As per a research, 90% of the games are downloaded through organic search. Integrate the right metrics to assess the performance of the App Store Optimization tools or strategy for gaming apps and run the A/B tests. From experimenting with the key visual elements like icon, description, titles, and screenshots. Study the impact of these measures on the conversion rate.
Brainstorm ideas and identify the latest trends in gaming app marketing, research the popular gaming mobile app marketing strategy, analyse the target audience and prepare a strategy accordingly. Feel the pulse and aspirations of today’s gamers before you leap into the market and use relevant channels to market it.