Top 15 Mobile Ad Networks to Maximize App Installs in 2021

Every business has a mobile app these days. But, do you really think having a mobile app is enough to make money out of it? Obviously, there is a tough competition to get prime visibility of your app on popular app stores. So, it is harder to have extensive app installs. However, leading mobile ad networks can definitely help you in achieving targeted downloads.

Here, I have listed out premier mobile as network providers (Not in Order) who help you in rebooting your app popularity and earning bucks. Let’s have a dive into the key offerings of major ad networks.

1) AdMob

AdMob is a popular mobile ad network by Google. The company provides a free ad generation tool to drive in-app installs and cross-promote apps. With the largest source of global advertiser demand, flexible ad controls, and an industry-leading mediation service, AdMob is the best platform to make money from apps and maximize your app revenue through app advertising.

• Mobile Platforms: iOS, Android, Unity, Cocos
• Campaign Types: CPM, CPC, CPI
• Ad Formats Supported: Native, Video, Interstitial
• Targeting: Country, Region, Carrier, Connection Type, Mobile Platform, OS Version, Device, Audience (User Profile Data)
• Key Markets: Global

2) Jampp

Jampp’s technology helps companies grow their business by driving and engaging users to their mobile apps. We fuel the whole lifecycle of the app user. Jampp’s app marketing and retargeting platform combines machine learning with big data and programmatic buying, to optimize for in-app activity (CPA). It enables brands to go beyond simple installs and re-targeting clicks, by helping them acquire and retain users on a global scale.

• Mobile Platforms: iOS, Android, Mobile Web
• Campaign Types: CPC, CPA, CPI
• Ad Formats Supported: Custom
• Targeting: Custom, Re-targeting
• Key Markets: Global

3) Motive Interactive

Motive Interactive, established in 2003, is a technology driven performance-based ad platform that represents brands across all verticals with a core focus on mobile marketing and user acquisition. Motive has been recognized by Inc. Magazine, Entrepreneur Magazine, Deloitte, and San Diego Business Journal as one the fastest growing private companies in the United States. We empower our partnerships with customized campaign solutions, best in class customer service, cutting edge technology, and industry expertise.

• Mobile Platforms: iOS, Android, Mobile Web
• Campaign Types: CPA, CPI, CPC
• Ad Formats Supported: Custom
• Targeting: Custom
• Key Markets: Global

4) Cheetah Mobile

Cheetah Mobile is a leading mobile ad network company. We are world’s #3 mobile publisher. A highly-rated suit of mission critical applications provides premium inventory for advertisers. We offer high impact and innovative ad formats designed to attract, engage and covert consumers. We excel in converting data into audience insights, media planning, delivering performance driven results, and data sync optimization.

• Mobile Platforms: iOS, Android, Mobile Web
• Campaign Types: CPI, CPC
• Ad Formats Supported: Custom
• Targeting: Custom, Re-targeting
• Key Markets: Global

5) AppLovin

Named #8 on Forbes 2015 America’s Most Promising Companies list, AppLovin’s marketing platform provides marketing automation and analytics for brands who want to reach their consumers on mobile. The platform enables brands to use real-time data signals to make effective marketing decisions across one billion mobile consumers worldwide.

• Mobile Platforms: iOS, Android, Mobile Web
• Campaign Types: CPC, CPA
• Ad Formats Supported: Custom
• Targeting: Custom, Re-targeting
• Key Markets: United States

6) Chartboost

Chartboost mobile ad network provides advertisers with a platform for a cross-promotion with native ads, sophisticated targeting and tracking. Also the company provides mobile game owners with developer-to-developer mobile ad marketplace to exchange ads inside their apps directly.

• Mobile Platforms: iOS, Android
• Campaign Types: CPC, CPI
• Ad Formats Supported: Content Lock, Interstitial, OfferWall, Video
• Targeting: Custom
• Key Markets: Global, United States

7) Fyber

Fyber is a leading mobile advertising technology company. We are devoted to solving the fundamental business challenge faced by freemium app and game developers, generating sustainable revenue streams through ad monetization across all connected devices. Built by developers for developers, our unified platform serves approximately 500+ million monthly active users and empowers thousands of the world’s leading app developers and publishers to integrate, manage and optimize all ad revenue sources across mediation, exchange and ad serving.

• Mobile Platforms: Android, iOS
• Campaign Types: CPA, CPM, CPI, CPV
• Ad Formats Supported: Banner, Interstitial, Native, Video
• Targeting: carrier, device, OS
• Key Markets: Global

8) InMobi

InMobi enables consumers to discover new products and services by providing contextual and personalized ad experiences on mobile devices. Through its revolutionary advertising and discovery platform, app developers, merchants and brands can engage mobile consumers globally. Recognized by Fast Company as one amongst the Most Innovative Companies in the world for 2016.

• Mobile Platforms: Android, iOS, Mobile Web
• Campaign Types: CPC, CPI
• Ad Formats Supported: Banner, Native, Video, Interstitial, Rich Media
• Targeting: carrier, channel, country, device, operator, os, time
• Key Markets: Europe, India, Japan, Kenya, South Africa, UK, United States

9) Tapjoy

Tapjoy’s goal is to maximize the value of every user for freemium mobile app publishers. Its Marketing Automation and Monetization Platform for mobile apps uses market leading data science, user segmentation and predictive analytics to drive deeper engagement and optimize revenue from every user.

• Mobile Platforms: Android, iOS, Mobile Web
• Campaign Types: CPC, CPD, CPI, CPM
• Ad Formats Supported: Content Lock, Interstitial, Offerwall, Rewards
• Targeting: custom
• Key Markets: Europe, India, Japan, Kenya, South Africa, UK, United States

10) RevMob

We connect great apps to great advertisers. Revmob has been a leading mobile ad network specialized in user acquisition and brand promotion since 2011. We believe beautiful ads can actually improve the user experience. That’s why Revmob brings together amazing apps and some of the world’s top brands using high-performance formats that simply work.

• Mobile Platforms: Android, Corona, IOS, Unity
• Campaign Types: CPC, CPI
• Ad Formats Supported: Interstitial, Video, Pop-Up, Rich Media
• Targeting: Geo, Device, Carrier, Connection Speed, Genre
• Key Markets: Global

11. StartApp

StartApp is a leading mobile media and data company that uses first-party data and insights to enhance advertisers, publishers, and consumers’ mobile experience. Thanks to its data-driven solutions, it is possible for businesses to make informed advertising decisions in real-time, engage with the target audience of their choice and optimize ingoing media and data strategies on mobile — from a single platform.

Mobile Platforms: Android, iOS

Campaign Types: CPA, CPC, CPI, CPM

Ad Formats Supported: App Icon, Full Page Ads, InApp Ads, Interstitial, Video

Targeting: App, Carrier, Competitors, Connection Type, Device, Gender, Geo, OS

Key Markets: Global

12. Chartboost

Suppose you want to turn your mobile app into a successful business. In that case, you have to invest your resources into building a mobile business with Chartboost — a leading in-app monetization and programmatic advertising platform. With it, you are bound to earn the maximum revenue for every impression fetched on mobile ads. It is the perfect platform for those who are just starting with mobile advertising for their business.

Mobile Platforms: iOS, Android

Campaign Types: CPC, CPI

Ad Formats Supported: Content Lock, Interstitial, OfferWall, Video

Targeting: Custom

Key Markets: Global, United States

13. Smaato

Smaato is a tool that equips mobile app developers to tap into their full monetization potential by connecting with the world’s leading content publishers. Its feature-rich mobile ad server provides users with seamless integration and maximum control of their inventory — which no other platform promises or delivers. Plus, it offers dynamic, real-time competition for every impression garnered that, in turn, results in immediate monetization.

Mobile Platforms: iOS, Android

Campaign Types: CPM, CPC, CPA

Ad Formats Supported: Interstitial, Background, Banner, Native, Video

Targeting: Country, Language, OS, Crowser, Behavioural, Demographic

Key Markets: Canada, Europe, Germany, UK, Ukraine, United States, USA

14. Media.net

Those mobile ad publishers that are ready to maximize their revenue — Media.net is a boon as it lets businesses tap into the largest pools of advertisers worldwide and enables the ads to maximize their monetization value. The ads on the platform are open to advertising search budgets. The filters on Media.net allow the publishers to filter the users’ intent via relevant search keywords — resulting in highly targeted mobile ads and higher revenues.

Mobile Platforms: Android, iOS

Campaign Types: CPC, CPI

Ad Formats Supported: Contextual, Video, Pop-Up, Rich Media

Targeting: Geo, Device, Carrier, Connection Speed, Genre

Key Markets: Global

15. Pubmatic

If you want to improve your mobile ads’ monetization potential, you must partner with Pubmatic. Its ad decision-making prowess and automated product sales enable ad publishers to access unique demand of the products — all by maintaining a strict commitment to quality and transparency. It is the perfect table for bringing long-term growth opportunities to the table for mobile ad publishers and has a wealth of features that can increase the businesses’ bottom line.

Mobile Platforms: Android, iOS

Campaign Types: CPC, CPI

Ad Formats Supported: Interstitial, Contextual, Video, Pop-Up, Rich Media

Targeting: Geo, Device, Carrier, Genre, Connection Speed

Key Markets: Global

Benefits of using a mobile ad network

There are eight unmissable advantages of advertising with a mobile ad network, namely:

1. Fast-growing user base

The mobile phone penetration in the United States stands between 85% to 90%. Running mobile ads means there is a higher chance of people engaging with them. Plus, more people spend time on their phones now than they did before the pandemic. So, that also needs to be factored in for the future mobile ad strategies.

2. Personal information

Since a mobile device is not typically shared, the data managed by the user as per demographics, browsing history, and location identification will always be correct.

3. A highly engaged audience

Mobile app users respond better to ads than those on mobile browsers or desktops because of the former loads faster and offer a better user experience. Plus, mobile conversions are 1.5X more than the desktop, according to Criteo.

4. Ease of mobile payments

There are so many mobile payment apps that make it easy for users to pay from their phones. This ease of payment is what ensures higher mobile conversions — convenience matters.

5. Instant results

Since the mobile device is always with the users, it gives them a greater chance to look at ads and engage with them. So, whether the result is negative or positive, the response will be instant to mobile ads.

6. Hard-to-block ads

Many studies have suggested that mobile ad blocking is fragmented. Do that experiment yourself — how many ads are you able to block on your mobile device? This is not the case on desktops, where it is much easier to block ads. That is why mobile ads are more likely to reach your target audience than web browser ads.

7. Fewer ad targeting errors

The #1 reason why online ad networks are so successful is that they rely on cookies to build user profiles and track essential metrics such as click-through rates and conversions. Although web browser cookies are deleted by 20% to 50% of all desktop users, such is not the case with mobile users. That is why there is a higher chance of ads being consumed by mobile users.

Criteria

Being a leading app marketing service provider, Intuz is in connection with 200+ ad networks across the globe. Still, in order to share a genuine and reliable opinion, I went through many references available on internet. Based on my research and prime visibility of the ad networks, I have selected top 10 best ad networks that help app owners in exclusive app endorsement and getting enormous installs. I have followed MobyAffiliates up to some extent, a B2B market place for the mobile ad industry, in terms of company section and rank ordering.

Any similar ad network is missing over here; it doesn’t indicate their inefficiency. If you are in connection with any of the good and reliable ad network that is not listed here, please post your comment in the comment box with the name of ad network. We will surely cover it in this article.

Originally posted here: https://www.linkedin.com/pulse/top-10-mobile-ad-networks-maximize-app-installs-2016-patrick-r

Related article useful to read: Top 20 Social Media Platforms for Mobile App Marketing